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Competitive Advantage

Autor: Michael E. Porter

Número de Páginas: 474

Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms,...

Creating Competitive Advantage

Autor: Jaynie L. Smith , William G. Flanagan

Número de Páginas: 162

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: ? They don’t have a competitive advantage but think they do ? They have a competitive advantage but don’t know what it is—so they lower prices instead ? They know what their competitive advantage is but neglect to tell clients about it ? They mistake “strengths” for competitive advantages ? They don’t concentrate on competitive advantages when making strategic and operational decisions The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on...

Business Strategy and Competitive Advantage

Autor: Jovo Ateljević , Dženan Kulović , Filip Đoković , Mirza Bavčić

Número de Páginas: 164

Michael Porter is recognized as one of the top authorities on corporate strategy and business competition. The historical review of strategic management clearly shows that Porter’s research has bridged up two general paradigms (before and after the 1980s) thus helping both researchers and practitioners to better understand unanticipated global changes. His two generic strategies: costs and diversification, the two interdependent strategic options, are key in the context of the competitiveness of orthodox microeconomic theory. This is where Porter went further, constructing a popular value chain concept that provides the ability to disaggregate the key activities of business process in creating products and services in terms of cost analysis and value creation. This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter’s contribution to the field of strategic management. It addresses key changes and challenges in the global business environment. The value chain concept has become highly applicable in both theory and practice. In the book, the authors offer an original interpretation of the Porters’ research on strategic ...

Competitive Advantage of Nations

Autor: Michael E. Porter

Número de Páginas: 906

Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms,...

Creating Business Value and Competitive Advantage With Social Entrepreneurship

Autor: Iyigun, N. Oyku

Número de Páginas: 455

The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship.

The Competitive Advantage of Greece

Autor: Ioannis Konsolas

Número de Páginas: 151

This title was first published in 2002: This compelling text is the first major application of Michael Porter's diamond framework to identify the sources of national competitive advantage in the case of Greece. Offering a useful evaluation of Porter's theory through an extensive literature review, the book also draws on empirical evidence from five selected Greek industries. It also provides information and commentary on many aspects of the Greek economy, its historical evolution and its current trends. International and Greek investors, international organizations, business consultants and financial institutions will certainly benefit from this analysis of the Greek economic environment. Moreover, universities and researchers will be interested in the evidence supporting or refuting parts of the widely used and cited "diamond" framework.

Competition, Competitive Advantage, and Clusters

Autor: Robert Huggins , Hiro Izushi

Número de Páginas: 322

Harvard professor, Michael Porter has been one of the most influential figures in strategic management research over the last three decades. He infused a rigorous theoretical framework of industrial organization economics with the then still embryonic field of strategic management and elevated it to its current status as an academic discipline. Porter's outstanding career is also characterized by its cross-disciplinary nature. Following his most important work on strategic management, he then made a leap to the policy side and dealt with a completely different set of analytical units. More recently he has made a foray into inner city development, environmental regulations, and health care services. Throughout these explorations Porter has maintained his integrative approach, seeking a road that links management case studies and the general model building of mainstream economics. With expert contributors from a range of disciplines including strategic management, economic development, economic geography, and planning, this book assesses the contribution Michael Porter has made to these respective disciplines. It clarifies the sources of tension and controversy relating to all the...

Find Your Market-Oriented Competitive Advantage

Autor: Markku Vierula

Número de Páginas: 168

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

Mastering Innovation for Competitive Advantage

Número de Páginas: 231

Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Revealed Competitive Advantage for Wheat

Autor: Thomas L. Vollrath

Número de Páginas: 28

Ethics in Business Decisions and Competitive Advantage

Autor: John E. Triantis

Número de Páginas: 455

Business ethics is the set of practices and policies that companies use to guide them through decisions about finances, negotiations and deals, corporate social responsibility, and more. Without a strong set of ethics, a business can run afoul of the law and encounter financial pitfalls and moral dilemmas. The objective of this book is a practical, fair, balanced, and objective treatment of the role of ethics in the business performance of companies in competitive markets that demonstrates how ethics affects business culture, strategy, decision-making, and value creation, which then determine competitiveness and business viability. The universality of corruption and the prevalence of unethical conduct is the background from which the narrative describes how ethical issues enter all functional areas. The ethics’ effects on the complexity of decisions and challenges are examined and the questions of why bother with ethical business and whether businesses invite government regulation are answered. Next, a framework is developed to identify and trace links and influences of business ethics on strategic decisions, corporate culture, and decision-making. The effects of strategy and...

Information Technology and Competitive Advantage in Small Firms

Autor: Brian Webb , Frank Schlemmer

Número de Páginas: 189

Does Information Technology matter? This book argues that even as Information Technology hardware, software, data and associated processes are becoming more of a commodity, it has never been more important to manage Information Technology as a strategic asset. However, managing Information Technology as a strategic asset is notoriously difficult, a

Strategic Human Resource Management : Building Competitive Advantage

Número de Páginas: 411

This book provides a comprehensive exploration of how human resource management (HRM) can be transformed from an administrative function into a strategic driver of organizational success. It emphasizes the integration of HR strategies with overall business goals to create a sustainable competitive advantage in today’s dynamic, globalized environment. Covering key areas such as talent acquisition, employee engagement, performance management, leadership development, organizational culture, and change management, the text bridges theory with real-world applications. Readers will gain insights into contemporary SHRM practices, including data-driven HR decision-making, workforce analytics, diversity and inclusion strategies, and the role of technology in HR transformation. Case studies, best practices, and practical frameworks help managers, HR professionals, and students understand how to align human capital strategies with market demands and organizational vision. By focusing on long-term value creation and adaptability, this book equips organizations to attract, develop, and retain top talent, foster innovation, and navigate competitive challenges effectively. It serves as an...

The Competitive Advantages of Far Eastern Business

Autor: Robert Fitzgerald

Número de Páginas: 128

This volume discusses the causes of economic achievement in the leading East Asian countries in relation to the Porter thesis which links economic success with the capabilities of indigenous industrial clusters.

Measurement Model for Competitive Advantage of Product

Autor: Rita Ambarwati , Penerbit Pustaka Rumah C1nta

Número de Páginas: 100

This monograph is the result of research on measuring the competitive advantage of products both in small and medium enterprises and manufacturing in order to increase product competitiveness in the global market.

Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

Autor: Varun Gupta

Número de Páginas: 118

This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.

Strategic Management and International Business Policies for Maintaining Competitive Advantage

Autor: De Moraes, Ailson J.

Número de Páginas: 444

The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, there has been a shift in the nature of the relationship between business organizations and society, with business organizations increasingly playing a more proactive role in wider societal issues. Strategic Management and International Business Policies for Maintaining Competitive Advantage allows executives to implement the necessary business policies and strategies in order to help the organization maintain a competitive advantage in a global complex environment. By doing this, organizations will be more proactive than reactive in shaping their own futures. This book allows organizations to initiate and influence activities. Covering topics such as ethical business marketing, leadership capabilities, and strategic management, this premier reference source is an excellent resource for business leaders and...

Marketing Strategy and Competitive Positioning

Autor: Graham J. Hooley , Nigel Piercy , Brigitte Nicoulaud

Número de Páginas: 636

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Building and Sustaining The Sources Of Competitive Advantage In E-Commerce Capabilities

Autor: Dr Lawrence Chu Jan Tow

Número de Páginas: 252

"Learn to master e-commerce success, digital marketing, and online sales growth." Are you looking to grow your e-commerce business and build a lasting competitive advantage? This book offers proven e-commerce strategies and techniques to help you boost online sales, develop powerful online business capabilities, and stay ahead in today's competitive digital world. Learn how to master digital marketing, optimize your e-commerce growth, and achieve long-term business success. Ideal for entrepreneurs, online store owners, and anyone seeking to win in the e-commerce industry. -------------------------------------------------------------------------------------- The portfolio of three papers delves into the resource-based view (RBV) of competitive advantage within e-commerce capabilities. Research Paper 1 reviews competitive theories in e-commerce, contrasting external competitive forces with RBV theory, which posits that advantage stems from unique, valuable, and non-substitutable resources. The paper emphasizes the need for empirical validation of the RBV model's application to e-commerce. Research Paper 2 conducts an empirical study to determine if e-commerce capabilities contribute ...

"STRATEGIC MANAGEMENT: A STUDY OF COMPETITIVE ADVANTAGE AND APPROACH FOR INDIAN ENTERPRISE BUSINESS"

Autor: Dr. Malhar Pangrikar

Número de Páginas: 220

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.

Performance Management

Autor: Asbjørn Rolstadås

Número de Páginas: 418

This book should be of interest to technical managers, manufacturing and industrial engineers, and graduate students in IE and quality.

Building Sustainable Competitive Advantage

Autor: Dhirendra Kumar

Número de Páginas: 354

In Building Sustainable Competitive Advantage Dhirendra Kumar shows how the Enterprise Excellence (EE) philosophy is a holistic approach for leading an enterprise to total excellence. It does this by focussing on achieving sustainable significant growth in revenue and profitability, reducing the business cycle time, strategically managing the enterprise risk and focusing on the needs of the customer. There may be various organizations within an enterprise but they must all focus on meeting or exceeding customer needs. Therefore, EE is an integrated approach affecting every employee, every functional area and strategy within the organization. Enterprise risk must be identified, assessed and prioritized; developing a growth strategy proposal which leadership has to execute in order to achieve goals. As business leaders spearhead the efforts, they must minimize, monitor and control the probability and/or impact of unfortunate events and maximize the realization of opportunities. The achievements in Enterprise Excellence can range from greater cost efficiencies, improved market perceptions, fundamental changes to markets, to new product and service offerings. There may also be...

Competitive Advantages through Clusters

Autor: Saša Šarić

Número de Páginas: 251

The world over, clusters are home to leading firms and institutions that compete on the edge of technology. They can be found in developed and developing countries alike and comprise such famous ones as Silicon Valley, London ‟s financial center, ceramic tile and fashion in north Italy, wine in Bordeaux, automotive in Stuttgart and Munich, software in Bangalore, and manufacturing in China ‟s Pearl-river delta. Today they are studied by a variety of scholars from different fields including economists, social scientists, and strategists, but also by a growing number of business practitioners and policy makers.3 As a result, knowledge on the capacity of clusters to promote regional economic development and national prosperity and the role of local industrial policy in creating new clusters has increased rapidly in recent years The present research is best described as being exploratory in nature. It elaborates and extends existing theory. By doing so, it takes up a distinct position within scientific theory that is defined by three levels of analysis: (1) the meta-methodological level, (2) the methodological level, and (3) the theoretical level.

Competitiveness in the Tourism Sector

Autor: Samuelson Wei-chiang Hong

Número de Páginas: 141

International tourism is expected to be a major vehicle of economic development in industrializing countries in the 21st century, especially for Asia. To generate long-term growth, countries with tourism-based economies must develop strategies for employing their comparative advantages to achieve competitive advantages. However, competitiveness in the tourist industry is multi-dimensional and complex. This study evaluates the competitiveness of the Taiwanese tourism sector by a multi-dimensional framework. The theoretical model proposes that the competitiveness of tourist destinations should be composed of Ricardian comparative advantages (like the conditions of natural endowments and the degree of technological change); Porterian competitive advantages; tourism management, i.e., providing high quality education and job training, public goods, support services and reduced transaction costs to enhance comparative and competitive advantages; and environmental conditions.

Enhancing Competences for Competitive Advantage

Autor: Aimé Heene , Ron Sanchez

Número de Páginas: 274

Explores the ways in which an organization's existing competences can be enhanced as sources of competitive advantage - either enduring or intendedly transitional.

Competitive Advantage of Customer Centricity

Autor: Sathit Parniangtong

Número de Páginas: 341

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.

Entrepreneurship in Sub-Saharan Africa

Autor: John O. Ogbor , John Ogbor

Número de Páginas: 714

The importance of entrepreneurship as an engine for innovation, economic growth, job creation and wealth especially in the context of Sub-Saharan Africa cannot be overemphasized. Entrepreneurship in Sub-Saharan Africa examines the socio-cultural, global, economic, financial, political, infrastructure and organizational contexts of entrepreneurship in Sub-Saharan Africa. Second, the book presents a strategic management approach for the management of entrepreneurial and small business ventures in the region. Written with a focus on theory and practice, the book is suitable for undergraduate and graduate courses in business and management studies and as a reference tool for practicing and prospective entrepreneurs, small business owners and economic change agents. Keywords: Entrepreneurship, Small Business Management, Sub-Saharan Africa, Strategic Management, Marketing, Globalization, Business Plan, Socio-cultural, financial, political, institutional, infrastructure and organizational contexts. Number of pages: 684

Managing Knowledge for Sustained Competitive Advantage

Autor: Susan E. Jackson , Angelo Denisi , Michael A. Hitt

Número de Páginas: 480

This eighteenth volume in the Jossey-Bass Organizational Frontiers Series provides an in-depth examination of how I/O psychologists can help find, recruit, and manage knowledge. The authors explain the nature of different types of knowledge, how knowledge-based competition is affecting organizations, and how these ideas relate to innovation and learning in organizations. They describe the strategies and organizational structures and designs that facilitate the acquisition and development of knowledge. And they discuss how continuous knowledge acquisition and innovation is promoted among individuals and teams and how to foster the creation of new knowledge. In addition, they explain how to assess the climate and culture for organizational learning, measure and monitor knowledge resources at the organizational level, and more.

Creating and Sustaining Competitive Advantage

Autor: Chandra S. Mishra

Número de Páginas: 377

This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.

Competitiveness Food Industry

Autor: Bruce Traill , Eamonn Pitts

Número de Páginas: 328

International competitiveness is a prime concern of food industries and governments around the world. This book provides a review of the current thinking on competitiveness.

Exploring Corporate Strategy

Autor: Gerry Johnson , Kevan Scholes , Richard Whittington

Número de Páginas: 924

Available in two versions (Text and Text & Cases), Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

Dictionary of Strategy

Autor: Louise Kelly , Chris Booth

Número de Páginas: 204

Presenting over 550 terms, this guide to strategic management presents the subject in a historical context, showing readers how views have changed and evolved, as well as inviting the reader to think more deeply about the issues raised.

Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments

Autor: Gekonge, Christopher O.

Número de Páginas: 391

Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

Economic Value Added for Competitive Advantage

Autor: Saurabh Sri

Número de Páginas: 177

Economic Value Added (EVA®) has been a much discussed concept that has assisted in the turnaround of a number of multinational enterprises across the world. It is based upon the theory of ‘economic profit’ that enables companies to capture and create wealth both for themselves and their stakeholders. The strategic decisions of performance and posturing can be grounded upon gaining competitive advantage through mapping economic profits. Existing studies on competitive advantage primarily discuss the meaning, definitions, and sources thereof. However, there are few contributions that discuss how competitive advantage can be measured specifically with respect to Indian companies. This book bridges that gap and advocates that the EVA® can be used to measure and establish the competitive advantage for Indian firms. It is based upon an in-depth study of such companies to explore the extent of use of EVA® in the top BT500 companies in India. It shows that the companies that use EVA® have a distinct competitive advantage over their competitors.

Competitive Advantage, Strategy and Innovation in Africa

Autor: Mohammed El Amine Abdelli , Nawal Chemma , Soudani Ahlem , Samir B. Maliki , Gurmeet Singh

Número de Páginas: 146

The competitiveness of companies plays an important role in developing their effectiveness. But technology provides a strong competitive advantage to the companies and helps in achieving the sustainable development. This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation. The book highlights the strategies in global decisions related to changing business models and processes in the innovation era. The contributions by authors take readers through emerging trends in innovation that can support managers in making more strategic decisions, while reducing reconciliation and report preparation. In a hyper-competitive environment, this book will assist researchers and management practitioners in appreciating new strategic sources. Radical strategies and competitive innovation, sustainable development, competitiveness, SMEs, direct and indirect investment, delocalization of businesses, and value creation will all be discussed in depth. Overall, this volume will help readers understand the importance of real-time smart business sources to gain a competitive advantage. Competitive Advantage, Strategy and Innovation in...

Knowledge Management for Competitive Advantage During Economic Crisis

Autor: Ordoñez De Pablos, Patricia , Turró, Lluis Jovell , Tennyson, Robert D. , Zhao, Jingyuan

Número de Páginas: 386

Strategy management has always been a crucial business aspect that a company must understand to remain successful in the business world. However, there are a number of different approaches that a company can employ in order to differentiate themselves from the competition. Knowledge Management for Competitive Advantage During Economic Crisis brings together the various approaches that affect the superiority of a company’s organizational performance and the gains they can make over their competitors. By focusing on concepts such as organizational learning and intellectual capital, this book is an indispensable reference source for researchers, practitioners, graduate students, and business managers interested in understanding what approaches are necessary to ensure superior organizational performance.

Strategic Capabilities and Knowledge Transfer Within and Between Organizations

Autor: Arturo Capasso , Giovanni Battista Dagnino , Andrea Lanza

Número de Páginas: 402

'A remarkably insightful collection of contributions, combining the strategy capability and the knowledge creation and sharing perspectives. Very useful reading for the serious scholar.' - Yves L. Doz, INSEAD, France This volume is the imaginative outcome of several international strategy scholars who have cultivated original research on the broad relationship between strategic capabilities and knowledge transfer at both intra- and inter-organizational levels.

International Encyclopedia of Hospitality Management 2nd edition

Autor: Abraham Pizam

Número de Páginas: 733

The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance – whether they require broad detail that takes a more cross-sectional view across each subject field or more focused information that looks closely at specific topics and issues within the hospitality industry today.

International Business Strategy in Emerging Country Markets

Autor: Hans Jansson

Número de Páginas: 324

The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.

Enterprise Growth Strategy

Autor: Dhirendra Kumar

Número de Páginas: 422

Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth. Enterprise Growth Strategy presents the total process of a growth strategy. Dr Kumar is an engineer who entered the academic world following a long career in manufacturing business and has since taught almost every aspect of business and management. The 'growth strategy' concept he has developed is comprehensive and manifestly practical. Dr Kumar describes mechanisms by which businesses can gain market share; develop, modify, or upgrade products; acquire new or expand existing businesses; transform resources to increase revenue and profitability; reduce cycle time; and empower business associates. Quality concepts - market growth, financial and core competency - are outlined and a variety of growth strategy tools presented. The relationship between continuous improvement metrics and business growth metrics is explained and their relevance to financial performance examined. Examples and case studies are presented to illustrate how different business areas such as Sales and Marketing; Product Development; Operations;...