Descargar Libros y Ebooks (PDF / EPUB)

Persuasion

Autor: Robert H. Gass , John S. Seiter

Número de Páginas: 615

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s...

Persuasion

Autor: Dave Lakhani

Número de Páginas: 222

“A step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade.” —Mike Litman, coauthor of Conversations with Millionaires Did you know that the outcome of most persuasive events is determined before you ever say a word? You may know how to sell, but you were probably never taught how to persuade. In this book, expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You’ll learn not only how to persuade, but the biology and psychology behind persuasion. This book reveals today’s most effective persuasion techniques for business professionals. Though the techniques are similar, Lakhani draws a hard line between persuasion and manipulation, with the primary distinction being intent. True persuasion is based in truth, honesty, inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those you’re trying to persuade. Good persuasion is a practiced art—a carefully orchestrated dance between you and the person you are persuading. Lakhani teaches you the steps in that delicate dance, providing: A map for the persuasive process, from beginning...

Persuasion

Autor: Daniel J. O'keefe

Número de Páginas: 409

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Politics, Persuasion, and Pragmatism

Autor: Ellen Susan Peel

Número de Páginas: 264

An addition to the Theory and Interpretation of Narrative series, Peel's book addresses how feminist utopian narratives attempt to persuade readers to adopt certain beliefs. Using three feminist utopian novels as her main examples, The Marriages between Zones Three, Four, and Five by Doris Lessing; The Left Hand of Darkness by Ursula K. Le Guin; and Les Guérillères by Monique Wittig, Peel examines how belief-bridging and protean metaphor in these works persuade readers. Literary persuasion, often dismissed as propaganda, in fact works in subtle and profound ways. The book presents major techniques by which narrative literature exercises this sophisticated influence on beliefs. Ultimately concluding that the pragmatic works better than the static in utopian feminism, Peel shows how, in novels such as those under discussion, the narrative techniques support pragmatism. Inquiring how narrative form can shape political belief by affecting readers' responses, the author integrates topics that are rarely combined. The book investigates three theoretical issues: utopian belief, distinguishing the perfectionism of the static from the vitality of the pragmatic and showing how the latter...

Mansfield Park and Persuasion

Autor: Judy Simons

Número de Páginas: 242

Mansfield Park and Persuasion are both notoriously problematic works that have stimulated diverse and often polarised critical readings. These essays interpret and outline the debate in the light of cultural, historicist and feminist theory.

Persuasion Equation

Autor: Mark Rodgers , Alan Weiss

Número de Páginas: 257

This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.

The SAGE Handbook of Persuasion

Autor: James Price Dillard , Lijiang Shen

Número de Páginas: 457

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Persuasion Tactics

Autor: Zuri Deepwater , Ai

Número de Páginas: 130

Persuasion Tactics explores ethically influencing others by understanding the psychology behind decision-making. It reveals how cognitive biases, emotional triggers, and social dynamics shape our choices and shows how these elements are the foundation for effective communication. The book highlights that real influence stems from understanding motivations and building trust, not manipulation. The book presents core psychological concepts like reciprocity, scarcity, and social proof, demonstrating their application in marketing, sales, negotiation, and leadership using real-world examples. Ethical considerations are paramount, emphasizing transparency and respect. By integrating psychological insights with business applications, the book offers a unique perspective on responsible and effective persuasion. Readers will gain practical tools to develop their persuasive style. The book progresses logically, from foundational principles to advanced strategies, supported by psychological research and insights from marketing and communication studies. This approach equips business professionals, managers, and anyone seeking to enhance their communication skills with actionable knowledge.

Chains of Persuasion

Autor: Benjamin R. Hertzberg

Número de Páginas: 225

Democratic politics seems to inspire religious conflict - politicians consistently use religious differences for political gain, while religious nationalism and nationalistic reactions to religious diversity are on the rise in much of the world. And yet predominant theoretical accounts of liberal democracy provide citizens precious little applicable guidance in making judgments about religion's proper role in their political societies. Chains of Persuasion provides a new moral framework to guide citizens' evaluations of religious politics. Rejecting claims that religion must be relegated to the private sphere or that all attempts to evaluate its political roles are oppressive, Benjamin Hertzberg argues that democratic ideals are robust enough to assess the full range of ways religion influences democratic political life. Hertzberg's analysis draws on critical theories of religion, philosophical debates about public reason, deliberative and instrumental justifications of democracy, and democratic virtue theory. He argues that citizens must recognize that democracy is a way-of-life, with crucial implications for civic society beyond formal political institutions, in order to attend...

Persuasion in Society

Autor: Jean G. Jones , Herbert W. Simons

Número de Páginas: 557

Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom...

Persuasion in Your Life

Autor: Shawn T. Wahl , Eric Morris

Número de Páginas: 410

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl

The Complete Idiot's Guide to Persuasion

Autor: Steve Booth-butterfield Ed.d.

Número de Páginas: 292

Get your way . . . the smart way. Persuasion is the art of changing the way people think, feel, and act through the use of language. The Complete Idiot's Guide® to Persuasion provides strategies for the readers to master the art of persuasion in a positive manner. By using time-honored tools of communication, body language, and psychology, readers can use persuasion to do good things like convince kids to eat their veggies, women to get annual mammograms, and couples to communicate without arguing. • A practical book based on sound academics to help communications and psychology majors as well as businesspeople, salespeople, performers, teachers, and parents • Tips and tactics for writers and public speakers

Pivot Persuasion Methods

Autor: Dawn Chekulski , Ai

Número de Páginas: 180

Pivot Persuasion Methods dives into the psychology of influence, explaining how strategic framing and understanding cognitive dissonance can transform your communication skills. Cognitive dissonance, the discomfort we feel when holding conflicting beliefs, is presented as a powerful tool for persuasion. By carefully introducing contradictions, the book suggests, you can initiate a mental ""reset"" in others, making them more receptive to new ideas. This approach contrasts with traditional methods, which often encounter resistance. The book uniquely leverages the Pivot Persuasion Model, guiding readers through analyzing cognitive biases, crafting persuasive messages, and managing emotional reactions. Understanding the history of persuasion theory, from classical rhetoric to modern psychological models, provides essential context. The material progresses logically, starting with foundational concepts like resistance mechanisms before culminating in real-world applications such as negotiation and conflict resolution. This self-help guide, grounded in psychology and communication, offers actionable advice for readers looking to improve their influence ethically. What sets Pivot...

The Oxford Handbook of Electoral Persuasion

Autor: Elizabeth Suhay , Bernard Grofman , Alexander H. Trechsel

Número de Páginas: 1124

"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--

The Dynamics of Persuasion

Autor: Richard M. Perloff

Número de Páginas: 662

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion. The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs. Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to ...

Reverse Persuasion Mastery

Autor: Dawn Chekulski , Ai

Número de Páginas: 119

Reverse Persuasion Mastery introduces a groundbreaking new approach to influence: embracing resistance rather than fighting it. This book delves into the psychology of why traditional persuasion often fails, revealing how pushing harder can actually strengthen opposition through reactance theory. Instead, the book advocates for techniques like strategic agreement and paradoxical intervention to guide others to persuade themselves, leading to more ethical and lasting influence. The book progresses logically, first exposing the pitfalls of conventional persuasion before introducing the core principles of reverse persuasion. Subsequent chapters then apply these concepts to real-world scenarios like conflict resolution and negotiation, where conceding ground can actually lead to breakthroughs. With practical exercises and examples, Reverse Persuasion Mastery offers actionable strategies for building rapport, challenging limiting beliefs, and motivating others, all while emphasizing ethical communication and respect for autonomy. What makes this book unique is its focus on leveraging resistance, offering a collaborative framework for fostering genuine connection and mutual...

Attitudes and the Psychology of Persuasion

Autor: Prof. Dr. Bilal Semih Bozdemir

Número de Páginas: 536

Attitudes and the Psychology of Persuasion What are attitudes? The importance of attitudes The ABC model of attitudes Affective component: Feelings and emotions Cognitive component: Beliefs and thoughts Behavioral component: Intentions and actions Attitudes and behavior: The attitude-behavior link Factors influencing attitudes Personal experience Social influence Media influence Attitude formation and change Factors that shape attitude formation Cognitive dissonance and attitude change Persuasion techniques Appeal to emotion Use of authority Reciprocation Scarcity principle Social proof Consistency and commitment Liking and similarity The Elaboration Likelihood Model Central route to persuasion Peripheral route to persuasion Factors affecting persuasion Message characteristics Source characteristics Receiver characteristics Attitude strength and persistence Weak vs. strong attitudes Attitude accessibility Attitude certainty Attitude extremity Attitude function Utilitarian function Value-expressive function Ego-defensive function Knowledge function Attitudes and decision making Attitudes and information processing Attitudes and behavior in the real world Applications of attitude...

Persuasion Mental

Autor: Arturo Alcántara

Número de Páginas: 73

¡APRENDE A PERSUADIR LA MENTE INCONSCIENTE EN POCOS DÍAS!, ¡DE MANERA MÁS FÁCIL, PRÁCTICA Y DIVERTIDA! ¡Detente! No compres este libro… ¡¡A menos que quieras descubrir el poder de la persuasión mental! Para mejorar tus relaciones interpersonales, oratoria, vender más y hasta lograr que el 87% de las personas logren lo que tú deseas, inconscientemente. Al adquirir este libro, no solamente aprenderás una técnica más. ¡Vas a descubrir y aprender la técnica milenaria que a lo largo de la historia de la humanidad, grandes mentes, científicos del comportamiento humano, el marketing, la publicidad, oradores, religiones, políticos, vendedores y presidentes, han utilizado en ti para persuadirte de generar acciones que inconscientemente pensabas que eran decisiones propias, pero que en realidad era la decisión de alguien más, que insertaron en tu cabeza para llevarte a tener cierto comportamiento, pensamiento, acción, emoción, etc., en tu vida! ¡En este libro no solamente te muestro donde surge este conocimiento, sino que también te enseño a utilizarlo a tu favor! De una forma o manera simple y práctica. Eliminé toda la paja para ser lo más concreto posible,...

The Persuasion Industries

Autor: Steven Mckevitt

Número de Páginas: 313

At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. For much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. The Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. Together these changes led to the emergence of an alternative emotional model of brand communication. A simple idea that proved so compelling it...

Persuasion, the essence of diplomacy

Autor: Jovan Kurbalija

Número de Páginas: 144

This journey through persuasion in diplomacy was initiated by Professor Kappeler’s long experience in both practicing diplomacy and in training diplomats. When the bells and whistles of diplomacy settle down, what remains, according to Prof. Kappeler, is persuasion. His message that persuasion is the essence of diplomacy has inspired our discussion over the last five years and has led to the publishing of this book. Contributors, all distinguished academics and diplomatic practitioners, discuss persuasion in history, persuasion in theory, and persuasion in practice. Discover more on language and diplomacy through our dedicated portal.

Persuasion in the Media Age

Autor: Timothy Borchers

Número de Páginas: 507

Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics....

Persuasion and Influence in American Life

Autor: Gary C. Woodward , Robert E. Denton, Jr.

Número de Páginas: 231

The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-peer influence. Woodward and Denton acknowledge the opportunities and challenges posed by social media and various digital platforms. The final chapter emphasizes visual communication and core strategies for the construction of short messages tailored for digital and commercial media. Engaging descriptions and multiple examples illustrate the dynamic, interactive nature of persuasion. Short sidebars in every chapter suggest interesting applications of key ideas. Becoming responsible, ethical,...

Persuasion in Self-improvement Books

Autor: Jeremy Koay

Número de Páginas: 95

This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.

El Arte De La Persuasión (The Art of Persuasion)

Autor: Bob Burg

Número de Páginas: 195

El Arte de la Persuasión te enseña a conseguir lo que quieres cuando lo quieres. Te encantaría tener esa habilidad, ¿verdad? Después de estudiar a algunos de los hombres y mujeres más exitosos de la historia moderna, el autor Bob Burg se dio cuenta de cuántas características comunes tienen estas personas, y las comparte todas con usted. Un rasgo que destaca por encima de todos los demás es su capacidad para ganarse a la gente a su manera de pensar: todos eran persuasivos. Cada uno de estos triunfadores de la vida tenía un deseo ardiente, unido a una gran creatividad, y una creencia total e inquebrantable en su misión o causa. Los principios ganadores que aprenderá incluyen: Hacer que la gente se sienta importante Todo es negociable Cómo tratar con personas difíciles Persuasión en acción Lo que le diferencia del resto Pepitas de sabiduría Presentado en un lenguaje cotidiano, claro y a menudo humorístico, El arte de la persuasión le dejará una impresión que durará toda la vida, ¡llena de un éxito tras otro! The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that skill, right? After studying some of the most...

Persuasion After Rhetoric in the Eighteenth Century and Romanticism

Autor: Yasmin Solomonescu , Stefan H. Uhlig

Número de Páginas: 289

This edited volume studies how in European literary culture the codified verbal system of rhetoric shifted towards persuasion in the eighteenth and nineteenth centuries.

Rhetoric and the Art of Persuasion

Autor: Pasquale De Marco

Número de Páginas: 158

**Rhetoric and the Art of Persuasion** is the definitive guide to the art of rhetoric, the ability to use language to persuade and influence others. Whether you are a student, a professional, or simply a citizen who wants to make a difference in the world, this book will give you the tools you need to succeed. In this book, you will learn: * The different techniques of rhetoric, from the use of metaphors and analogies to the power of storytelling * How to craft persuasive arguments and deliver effective speeches * The history of rhetoric and its role in shaping public opinion * How to use rhetoric to make a positive impact on your community and the world This book is essential reading for anyone who wants to understand the power of words and how to use them effectively. **Pasquale De Marco** is a leading expert on rhetoric and persuasion. He has written extensively on the subject and has taught rhetoric at the university level for over 20 years. He is also a sought-after speaker and consultant, and he has helped countless individuals and organizations to achieve their goals through the effective use of rhetoric. In **Rhetoric and the Art of Persuasion**, Pasquale De Marco shares...

PERSUASION EL LADO OSCURO 9 LEYES CIENTIFICA DE LA PERSUASION

Autor: Asomoo.net

Número de Páginas: 46

PERSUASION EL LADO OSCURO 9 LEYES CIENTIFICA DE LA PERSUASION Si aprende cada uno de ellos podrás manipular y enamorar a quien tú quieras

Propaganda and Persuasion

Autor: Garth Jowett , Victoria O'donnell

Número de Páginas: 450

This edition contains revised and updated persuasion and propaganda theories and recent studies. The coverage of theory is expanded as is the discussion on the global war against terrorism, US attempts to "sell" itself to the Arab countries, and the question of ideological propaganda in a polarized mass media system. The authors incorporate examples from Jihad and US propaganda after September 11, 2001, and include new as well as revised case studies.

PNL tecnicas de persuasion e influencia

Autor: Edward Collins

Número de Páginas: 61

Imagina que cuentas con la capacidad de dirigir o cambiar los pensamientos de las personas… ¿Puedes sentir lo increíble que es? ¿Te gustaría aprender esta habilidad? ¿Te ha pasado que quieres convencer a alguien y no encuentras la manera de hacerlo? Muchas veces no sabemos que hacer, que decir o como actuar ante una persona que está negada a escucharte, se aferra a su punto de vista o simplemente no quiere escucharte. Con este libro aprenderás lo necesario para lograr que las personas piensen lo que tú quieras que piensen Obtendrás los conocimientos necesarios para influir sobre otras personas aprenderás técnicas de persuasión, trucos, gestos no verbales que debes y que no debes hacer, pequeños detalles que harán cambiar la forma en que las personas te vean y perciban, ejemplificaciones en situaciones o conversaciones cotidianas para que te sea mucho más fácil adquirir los conocimientos, cambio de mentalidad para que saques tus ideas limitantes, entre otras cosas. Puedes usar estas técnicas para hacer que una persona realice cosas que normalmente no haría, cambiar sus creencias, cambiar sus pensamientos, convencerlas de algo o ponerlas en movimiento.

Persuasion IQ

Autor: Kurt Mortensen

Número de Páginas: 337

Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This ...

La persuasión femenina

Autor: Meg Wolitzer

Número de Páginas: 405

«La inteligencia, el ingenio y el sentimiento profundo de la escritura de Wolitzer son extraordinarios.» Jeffrey Eugenides Greer Kadetsky es una tímida universitaria de primer curso cuando conoce a la mujer que espera que cambie su vida, Faith Frank, deslumbrante, persuasiva e inteligente, líder durante décadas del movimiento feminista. Trabajará para ella en una fundación hasta que descubre las mentiras de un proyecto de aprendizaje tutelado para jóvenes rescatadas de la prostitución en Ecuador. Habrá, además, dos personas importantes en la vida de Greer: Zee, su mejor amiga y Cory, su novio de la adolescencia. La persuasión femenina es una novela que habla del poder, del ego, de la ambición, pero sobre todo de la lealtad y de la traición en las relaciones entre mujeres y de la necesidad de tener a alguien que nos guíe. Muestra el feminismo en todas sus dimensiones: de la moderación a la violencia, de la transigencia a la indignación; y equilibra con sentido del humor las intensas emociones que experimentan sus personajes, siempre con la agilidad narrativa que caracteriza a Meg Wolitzer.

With what Persuasion

Autor: Scott Forrest Crider

Número de Páginas: 228

Although there are a number of book-length studies of rhetoric in Shakespeare's plays, With What Persuasion discerns a distinctly Shakespearean ethics of the art of rhetoric in them. In this interdisciplinary book, Scott F. Crider draws upon the Aristotelian traditions of poetics, rhetoric, and ethics to show how Shakespeare addresses fundamental ethical questions that arise during the public and private rhetorical situations Shakespeare represents in his plays. Informed by the Greek, Roman, and English poetic and rhetorical traditions, With What Persuasion offers close readings of a selection of plays - Hamlet, Julius Caesar, Henry the 5th, All's Well That Ends Well, Othello, Measure for Measure, and The Winter's Tale - to answer universal questions about human speech and association, answers that refute a number of contemporary literary and rhetorical theory's assumptions about language and power. Crider argues that this Shakespearean ethics could assist us in our own historical moment as we in the liberal, multicultural West try to refound, without coercion, ethical principles to bind us to one another.

Influencia y persuasión

Autor: Harvard Business Review

Número de Páginas: 103

Para cambiar las mentes es importante transformar los corazones. Las investigaciones demuestran que apelar a las emociones puede ayudarte a fortalecer tu posición y afianzar tu autoridad como líder. Este libro pone énfasis en esas investigaciones y te muestra cómo actuar basándote en ellas, y te ofrece estrategias generales para desarrollar tu capacidad de influencia, así como pequeñas tácticas que puedes utilizar a diario para persuadir a los demás. Este título incluye artículos de Nick Morgan, Robert Cialdini, Linda A. Hill y Nancy Duarte.

Persuasion and Healing

Autor: Jerome D. Frank , Julia B. Frank

Número de Páginas: 376

As they explore the power of "healing rhetoric"in these activities, the authors strengthen the ties among the various healing profession.

The Swedenborg Concordance

Autor: John Faulkner Potts

Número de Páginas: 992

The Transatlantic Persuasion

Autor: Robert Lloyd Kelley

Número de Páginas: 492

This pioneering work is the basic and largely unmatched study of the single transatlantic community of thought shared by nineteenth century British and Canadian Liberals and American Democrats. The result of more than tens years of comparative research, The Transatlantic Persuasion explores the roots of those ideas hat comprise a coherent Liberal-Democratic worldview: ideas about society, human relations, the economy, equality, liberty, the ethnocultural dimension of life, the proper role and nature of government, and the world community. In Britain, Canada, and the United States, Liberal-Democrats saw themselves as battlers against social evils caused by corrupt, self-seeking aristocracies. This was true whether their power was based on business wealth, land, or vested religious privilege; and in all three countries they developed practically identical public policy agendas. Widely praised for its graceful narrative style, its intriguing political and cultural analysis, and its sensitive feeling for the nuances of personality and the human condition, The Transatlantic Persuasion finds that cultural forces such as ethnicity, religion, and style of life have played an astonishingly ...

Persuasion

Autor: William Strong

Número de Páginas: 260