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Cashvertising Online

Autor: Drew Eric Whitman

Número de Páginas: 242

The latest book from Dr. Direct! will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Cashvertising. Are you frustrated by lousy response to your online ads and posts? Are people not reading, clicking, or buying? Stop the guesswork! Millions of dollars have already been invested in extensive advertising research uncovering what works, what doesn’t, and the most effective strategies for skyrocketing your response rate, sales, and reports. Why reinvent the wheel? By analyzing studies conducted on thousands of ads, millions of emails, and billions of clicks, the renowned author of the bestselling Cashvertising—Drew Eric Whitman—distills years of experience and exhaustive testing into actionable techniques ready for you to inject new life into your ads, emails, web pages, and posts for profit-boosting results. To create successful Facebook, Instagram, and X (formerly Twitter) ads, not only do you need to know copywriting basics, but you also need to understand the highly personal nature of the medium. The successful copywriter needs to make the shift to the highly personal “you ...

Cashvertising

Autor: Drew Eric Whitman

Número de Páginas: 287

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and...

Cashvertising

Autor: Drew Eric Whitman

Número de Páginas: 0

Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.

Cashvertising

Autor: Drew Eric Whitman

Número de Páginas: 259

Smashvertising

Autor: Drew Eric Whitman

Número de Páginas: 183

From Drew Eric Whitman (aka “Dr. Direct!”), the bestselling author of Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is a heavy-content, real-world business seminar in graphic-novel style, created especially for today’s video-dominant learners to show what pushes consumers to react—and buy. No matter what you sell—or how you sell it—this practical, visual book will reveal scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy. Whether you’re a traditional retailer or running your business via social media, Smashvertising will teach you how to write and design ads that consumers can’t resist. Presented as a real-world business seminar in graphic-novel style, Smashvertising has been created especially for today’s video-dominant learners to show what pushes consumers to react—and buy. The fact is, your “sucky” ads contain invisible mistakes—such as ambiguous headlines or bad design—that affect your readers on an unconscious level. Result? They don’t buy . . . and you wonder why! Stop the insanity! Instead, harness the effective...

COPYWRITING HACKS - Techniques for Writing That Unconsciously Compel People to Buy

Autor: Hgu

Número de Páginas: 97

Unlock the power of persuasive writing with "COPYWRITING HACKS: Techniques for Writing That Unconsciously Compel People to Buy"! This ultimate guide features 10 must-read books from the world’s most successful copywriters. Whether you're crafting compelling ads, writing persuasive emails, or creating irresistible content, these expert-led strategies will elevate your copywriting game. From mastering empathy and authenticity in digital content with Ann Handley’s Everybody Writes, to uncovering consumer psychology with Drew Eric Whitman’s Cashvertising, this book covers it all. Learn proven techniques to create attention-grabbing headlines, persuasive calls-to-action, and powerful leads that will transform your writing into a sales machine. Gary Halbert’s The Boron Letters and Joseph Sugarman’s The Adweek Copywriting Handbook will help you tap into the psychology of your audience, while Words That Sell and Persuasive Copywriting offer a treasure trove of words and phrases that grab attention and trigger immediate action. Mastering influence and persuasion with Influence and Persuasion by HBR experts, or learning how to drive conversions through storytelling in Great Leads, ...

FROM WORDS TO CASH : Cara Menulis Iklan, Copywriting, & Konten yang Langsung Dapat Hasil

Autor: Hgu

Número de Páginas: 100

KUASAI SENI COPYWRITING: Ringkasan 10 Buku Best Seller untuk Persuasi, Penjualan, dan Pengaruh melalui Kata-Kata Di era digital yang kompetitif, kata-kata adalah senjata terkuat untuk membangun pengaruh dan mendorong penjualan. Buku ini merangkum 10 karya terbaik dari para legenda copywriting seperti Ann Handley, Robert Bly, Gary Halbert, dan Joseph Sugarman - dirancang untuk membantu Anda menguasai seni menulis yang menggugah, memengaruhi, dan mengkonversi! 🔹 Ann Handley mengajarkan "Everybody Writes" - cara menulis konten digital yang otentik dan berempati 🔹 Robert Bly membongkar rahasia "The Copywriter's Handbook" - teknik menulis iklan yang terbukti meningkatkan penjualan 🔹 Gary Halbert memaparkan "The Boron Letters" - filosofi copywriting langsung yang tajam dan praktis 🔹 Joseph Sugarman membahas "The Adweek Copywriting Handbook" - seni membangun alur cerita yang memikat Mengapa buku ini wajib dimiliki? ✅ Panduan Lengkap - Dari dasar hingga teknik advanced copywriting ✅ Berbasis Psikologi - Memahami cara kerja pikiran konsumen ✅ Praktis & Aplikatif - Langsung bisa diterapkan di berbagai media ✅ Gabungan Multi-Perspektif - Dari penulis ternama dunia...

Why No One Is Buying Your Product

Autor: Sherwette

Número de Páginas: 290

Ever wonder WHY your product or service didn’t sell? If you want to sell products, you must understand your market and competition. For over ten years, author Sherwette has been researching, practicing, and deliberately learning one of her favorite subjects, Consumer Behavior and Psychology. In this book, she shares the best methodologies she has found and worked with—just for you! If you truly want to craft a product or service your customers will be raving about, then this book will help you gain a better understanding of your customers and create products that will be so spot-on that once they know about them, they will scream, “Here, take my money!” Inside, you’ll discover how to: Understand your customers' desires, hopes and dreams Identify what stops them from buying Find solutions Nail down your product value proposition Prototype your ideas and test solutions with customers Design your customer experience to build lasting relationships ...and more! Get Why No One Is Buying Your Product today!

Badvertising

Autor: Jim Morris

Número de Páginas: 274

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that...

BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers

Autor: Drew Eric Whitman

Número de Páginas: 225

The newest, most successful strategies for landing the sale—based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more. "A masterpiece! This is one of those rare books that I wish wouldn't get published. This gem will become the new sales bible." Dr. Joe Vitale, author of Hypnotic Writing and There's A Customer Born Every Minute “Read it and sell more—it’s just that simple.” Roger Dawson, author of Secrets of Power Negotiating “Puts you light years ahead of your competition. Read it... before your competition does.” Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery “Gives you an almost unfair advantage—yet it’s all perfectly legal!” Richard Bayan, author of Words...

廣告變現，數位行銷實戰攻略

Autor: 德魯·艾瑞克·惠特曼

Número de Páginas: 308

爆款文案、圖文布局、定價策略、行動呼籲、投放時機依據科學實證，適用於FB、IG、X的精準行銷技巧，幫你提高按讚回應率、廣告變現金自媒體時代必備的行銷法則—— 社群小編、行銷業務、創意文案、品牌經營、網紅、廣告人……都要看您是否因線上廣告和貼文的糟糕反應而感到沮喪？嘔心瀝血的貼文，人們卻不閱讀、點擊或購買嗎？別再猜了！過去，我們已經投入了數百萬美元進行廣泛的廣告研究，同時也揭示了什麼有效、什麼無效，以及提高回應率、銷售額和報告的最有效策略。「與人打交道時，記住，我們不是在與邏輯生物打交道；而是在與情感生物打交道⋯⋯」 —戴爾・卡耐基（DALE CARNEGIE）透過分析數千個廣告、數百萬封電子郵件和數十億次點擊所進行的研究，暢銷書《現金廣告》(Cashvertising)[o1] 的作者德魯·艾瑞克·惠特曼(Drew Eric Whitman) 將多年的經驗和詳盡的測試提煉成可操作的技術，為你的廣告注入新的活力並提高利潤。要製作成功的 Facebook、Instagram 和...

Balanceando la vida

Autor: Adriana Puente

Número de Páginas: 257

Si quieres mejorar tu salud, no necesariamente tienes que perder peso Vivimos inmersos en la cultura de las dietas. Creemos que los cuerpos deben verse de determinada manera y que bajar de peso es sinónimo de salud, por lo que seguimos estrictos y desgastantes planes de alimentación. Sin embargo, las dietas no funcionan, e incluso pueden resultar dañinas o peligrosas. Adriana Puente, nutrióloga conocida por su cuenta en redes sociales Balanceando la vida , aboga por una alimentación y un estilo de vida saludables alejados de las dietas, las restricciones y la culpa. En su libro encontrarás: Información basada en ciencia sobre la repercusión de las dietas en la salud. Herramientas para mejorar tu salud emocional y tu relación con la comida. Consejos y reglas básicas para una alimentación intuitiva y balanceada. Tips para incorporar diferentes hábitos saludables en tu vida. Todo ello con un enfoque integral que considera que la salud es un equilibrio entre el bienestar físico, mental y emocional de una persona. «No creo en las dietas, creo en el cambio de hábitos. ¡Tienes que enamorarte de tu estilo de vida para querer quedarte con él para siempre!». - A. P.

12 leçons de rhétorique pour prendre le pouvoir

Autor: Victor Ferry

Número de Páginas: 276

Mettez vos idées en discours et votre public en mouvement Reprendre l'offensive, renverser la table, passer de celui qui galère à celui qu'on désire. Et surtout : faire que le public accorde à votre savoir, à votre projet, à votre produit, à vos compétences, l'attention et la valeur qu'ils méritent. Voilà ce que peut vous apporter la rhétorique. S'appuyant sur le savoir des orateurs de l'Antiquité comme sur la recherche contemporaine en psychologie de la persuasion, Victor Ferry donne en douze leçons les outils et l'inspiration pour vous aider à trouver votre style et à développer votre influence. Leçon 3 : Assouplissez votre pensée Leçon 6 : Avant de dire, commencez par montrer Leçon 8 : Ecrivez votre histoire Leçon 9 : Ne confondez plus convaincre et persuader Leçon 10 : Jouez avec leurs émotions Leçon 12 : Prenez les commandes Avec ce livre, vous n'allez pas devenir un bon orateur, vous allez devenir un grand orateur. (Payot)

Espionage & Encryption Super Pack

Autor: Lance Henderson

Número de Páginas: 548

Tired of being spied on? Defeated by an IRS that rivales the Mob? Turn the tables on Big Brother and become a spy yourself in this 4-part super pack that shows you easy, step-by-step guides on how to be James Bond, Ethan Hunt or Jason Bourne. Learn how the NSA's superhackers, the CIA top agents and special forces deflect surveillance and, let's face it, how to Be The Man Who Wasn't There when you really need it (true invisibility!). You need to learn survival and encryption to stay off the radar of enemies foreign and domestic...especially Big Brother! Digital doctor and encryption expert Lance Henderson takes you on a wild ride into a cyberspace underworld at the far reaches of the Deep Web and beyond. Venture into the darkest places of the web wearing the best encryption armor in existence, all for free. See places you cannot access on the open web. Grab free intel you can't anywhere else. Master the dark art of anonymity today. Because now is the time. But don't go without reading this book first. It would be like taking a submarine into the Laurentian Abyss in the Atlantic Ocean looking for the Titanic. You won't find it without a guide, course correction and an expert who has ...

Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Digital Marketing

Autor: Maksym Zakharko

Número de Páginas: 962

" Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Marketing is the ultimate handbook for aspiring digital marketers. Whether you're a recent graduate or looking to switch careers, this book offers a clear pathway to enter the exciting field of digital marketing. The book starts with a concise overview of digital marketing, providing you with a solid foundation of knowledge. From there, it delves into the essential soft skills needed to thrive in the digital marketing industry, including communication, creativity, and adaptability. Next, the focus shifts to hard skills. You'll explore the various aspects of digital marketing, such as SEO, content marketing, social media, email marketing, and more. With practical examples and external resources for further learning, you'll gain hands-on experience and develop the confidence to tackle real-world marketing challenges. In addition, the book covers the specific tasks and responsibilities of a junior marketer, from managing social media accounts to analyzing web analytics. It also provides insights into digital marketing positions and career paths, helping you identify the right fit for your interests and...

How to Make a New Product Every Day

Autor: George Saoulidis

Número de Páginas: 46

This is a product. The sentence above will make more sense once you read this guide. If you're a creator, an entrepreneur or a producer and want to take your business to the next level, this guide is for you. From books to artwork to videogames, the advice contained in this guide will help you make a long-term strategy for making and selling products in the new world of frictionless commerce.

Burners & black markets

Autor: Lance Henderson

Número de Páginas: 342

in days, not weeks. Whether you're a burned CIA agent on the run or just tired of being spied on by your ISP, the government and nosy relatives, you need to communicate privately and securely. In this explosive yet easy to read book, I use true-life adventures (and grievous mistakes!) to show you how the Powers That Be steal your freedom, your assets, your guns, and even your identity without you knowing it. Master the dark art of anonymity and get free access to thousands of dark net sites and see the Hidden Wiki, all for free Tired of being spied on? This book is your golden ticket to Ultimate Privacy, Security and Hacker-Proof Phones, PCs and Secure Laptops. Even on iPhone, the NSA won't know who you are. You need help to protect yourself from Big Data, Big Government and Big Brother. You need one book to keep your assets, data and records SECURE. Total mobile security. This is that book. I will teach you online privacy on the internet and elsewhere; master the art of anonymity in days, not weeks. Whether you're a burned CIA agent on the run or just tired of being spied on by your ISP, the government and nosy relatives, you need to communicate privately and securely. In this...

You Can Coach

Autor: Siddharth Rajsekar

Número de Páginas: 643

A Book That Will Redefine the Education System The only way to fix our broken education system is to build a new breed of teachers and mentors who are implementers. You Can Coach is a book that will provide a tangible solution to our outdated system. Siddharth Rajsekar decodes how he was able to plan, launch, and grow one of the largest communities of coaches, trainers, and experts, starting from scratch. This book features interviews with legendary coaches, Jack Canfield, Dr. John Demartini, Blair Singer, and many more. Filled with practical strategies and principles, this information has already helped over 10,000 experts from across the world and created numerous success stories. The e-Learning industry is booming into a multi-billion dollar industry and this is just the beginning. This will be "the manual" for coaches, experts, and teachers who want to take their game to the next level! If you are keen to ride this wave of digital transformation and impact peoples’ lives with your knowledge, this book is for you. You Can Coach!

How to Make Blockbuster Movie Trailers

Autor: Tom Getty

Número de Páginas: 171

The movie trailer is king! As in all fields, the product is secondary; it is promotion that takes center stage. When a movie takes off in its opening weekend at the box office, it is because of the promotion of that movie. A film is not rewarded for its quality. It is rewarded for the quality of its trailer. Making one, however, is a different matter. In How To Make Blockbuster Movie Trailers, trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight movie trailers. Never before have the secrets of Hollywood trailer-making been revealed—until now. - The universal appeal of all blockbuster films - The secret ingredient of successful movies - How to sell story with film - Capture the audience’s imagination - Examples from popular movie trailers - How to make trailer music - Persuade audiences with images - Capture the imagination with sound - Create blockbuster movie titles - And more!

The Ultimate Guide to the Top 100 Business & Investing Books

Autor: Navneet Singh

Número de Páginas: 42

Introduction Success in business and investing is built on knowledge, strategy, and continuous learning. The most influential entrepreneurs, investors, and leaders all share one trait: a commitment to expanding their understanding of markets, leadership, and financial principles. This eBook is designed to be your ultimate guide to the **Top 100 Business & Investing Books**—books that have shaped industries, transformed careers, and created financial legacies. Whether you are an aspiring entrepreneur, a seasoned investor, or someone looking to improve your personal financial management, this collection will provide you with **actionable insights, proven strategies, and real-world lessons**. **How This Book is Organized:** The books are categorized into five major sections to help you easily navigate different areas of business and investing: 1. **Entrepreneurship & Startups** – Books that help you start and grow a business. 2. **Leadership & Management** – Lessons on how to inspire, lead, and build strong teams. 3. **Investing & Personal Finance** – Books that guide you toward smart financial decisions. 4. **Marketing & Sales** – Insights on how to build a brand, attract...

TOR DARKNET BUNDLE (5 in 1) Master the ART OF INVISIBILITY

Autor: Lance Henderson

Número de Páginas: 628

The #1 Security and Online Privacy Bundle - 5 Books for the price of 1! LIMITED TIME ONLY! Want to be anonymous online without being spied on by your ISP? This is your baby. 5 books that will teach you the dark art of anonymity in days, not years. Master the Dark Art of Anonymity and get free access to Usenet, the Deep Web, The Hidden Wiki and thousands of free websites unknown to regular internet users. Tor, Freenet, I2P, and VPNs all here and free of charge! The Ultimate anti-hacking solution for those who take their online privacy seriously! I will teach you all the secrets of cybersecurity and counter-surveillance and infosec and opsec and every hacking super secret and all without spending thousands on online courses. One of the best cybersecurity guides around. Darknet: The ULTIMATE Guide on the Art of Invisibility Want to surf the web anonymously? Cloak yourself in shadow? I will show you how to become a ghost in the machine - leaving no tracks back to your ISP. This book covers it all! Encrypting your files, securing your PC, masking your online footsteps with Tor browser, VPNs, Freenet and Bitcoins, and all while giving you peace of mind with TOTAL 100% ANONYMITY. - How...

Real Estate Marketing Implementation

Autor: Jerome Lewis

Número de Páginas: 520

Inside you'll discover: "Unlocking the Secret Door: The First Step to Real Estate Marketing Mastery" Are you ready to venture into the world of real estate but don't know where to start? This introduction serves as your treasure map, outlining the foundational principles that will guide you through the labyrinth of real estate marketing. "Decoding the Buzzword: What Real Estate Marketing Implementation Really Means" What is "Real Estate Marketing Implementation," and why is it the buzzword you need to know? Unveil the true essence of this game-changing concept and how it sets the winners apart from the losers in real estate. "The Unspoken Pitfalls: Why Your Real Estate Dream Could Become a Nightmare" Ever wonder why so many promising real estate entrepreneurs end up failing? Discover the common traps they fall into and learn how to sidestep them with ease. "Marketing Made Easy: Your Cheat Sheet to Simple yet Effective Lead Generation" Overwhelmed by complex marketing jargon and countless strategies? Simplify your life with a streamlined guide for easy and effective lead generation. "The Undeniable Truth: Why Marketing is Your Secret Weapon in Real Estate" Think real estate is all...

Masters of Invisibility

Autor: Lance Henderson

Número de Páginas: 481

It seems we are in the End Times. The problems just never cease and the corruption gets worse every year. NSA spying. Corrupt courts. An IRS that rivals the Mob. Just when you think you've got a leg up, the carpet gets pulled out from under you. But sometimes a victim decides to stop being a victim. And has fun doing it! Cybersecurity and encryption expert Lance Henderson takes you on a techno ride into a cyberspace wonderland at the far reaches of the Deep Web universe. Deep spaces you cannot access without this book. Places where anonymity reigns and censorship does not exist. Say no to government and ISP spying and surveillance today as Lance shows you how to master the dark art of anonymity. Be invisible online, anywhere, for free, instantly. Thousands of free hidden sites, files, intel and products are now yours for the taking. Inside: Anti-hacking guides. Tor. Freenet (Darknets). Vpns you can trust. Zero censorship. Say what you want. Zero ISP spying, tracking, watching you. Not even the NSA will know who you are. Download anonymously. Say no to tracking by Big Brother, Big Data, Big Pharma. Hidden Wikis Got a burn notice and don't know who to trust? Encrypt yourself online. ...

The Daily Washington Law Reporter

Número de Páginas: 812

Vols. for 1902- include decisions of the District of Columbia Court of Appeals and various other courts of the District of Columbia.

Facebook Ads in Pratica

Autor: Michael Vittori

Número de Páginas: 375

Comprendere le regole dell’ecosistema Facebook Ads si può! Leggendo il libro Facebook Ads in Pratica, scoprirai come avere un vantaggio concreto sulle migliaia di inserzionisti concorrenti, massimizzando il ritorno sui tuoi investimenti pubblicitari su Facebook e Instagram. Ma soprattutto, ti avrai un METODO PRATICO e replicabile nei tuoi progetti sin da domani, qualunque sia il tuo settore di tuo interesse, la dimensione del tuo pubblico o il tuo grado di preparazione attuale. Sotto la guida dell'autore, Michael Vittori, imparerai a creare messaggi efficaci dalla grafica al copy trovando il pubblico giusto, grazie a un funnel di acquisizione basato sul processo d’acquisto degli utenti. In pochi passi scoprirai come sfruttare le potenzialità del pixel e del machine learning, come studiare le mosse dei tuoi competitor e come interpretare i dati statistici necessari per ottimizzare le tue campagne. Con un solo obiettivo: generare lead, vendite e clienti.

Neuromarketing e scienze cognitive per vendere di più sul web

Autor: Andrea Saletti

Número de Páginas: 579

“Un gioiello, da leggere assolutamente” (P. Borzachiello); “Da avere, da leggere, da applicare” (A. Beltrami); “Se non fosse così utile come testo tecnico per chi opera nel marketing digitale, lo consiglierei come libro per imparare qualcosa di se stessi” (F. Margherita). Queste sono solo alcune delle testimonianze che il mio libro ha collezionato. Ora, a tre anni di distanza, ho sentito di farne l’opera completa che avrei sempre voluto scrivere: più dettagliata, più ampia, con più contributi ed esempi trasversali. Ancora più utile. Ho scritto ogni riga con l’obiettivo di trasferirti un approccio operativo riutilizzabile in qualsiasi progetto web tu debba affrontare. L’Emotional Journey è infatti un modello mentale basato sui 5 micro-momenti emotivi che caratterizzano il processo decisionale dell’utente online. Ognuno di noi, nel compiere un’azione sul web (acquisto, o iscrizione, ecc.), vive una sequenza di stati d’animo comuni e prevedibili. Se conosci l’esatta natura di questi micro-momenti emotivi, potrai intervenire con il giusto meccanismo psicologico in ogni sequenza, motivando nel modo più efficace il passaggio alla successiva, fino al...

Продажи в детском образовании. Как убедить родителей записать ребенка именно к вам

Autor: Анжелика Миронова

Número de Páginas: 266

В книге представлен концентрат техник и инструментов для увеличения количества детей в сфере платного детского образования.Результативность рекомендаций в книге доказана опытом внедрения руководителями сотен учреждений и 12-летним практическим опытом автора в ведении собственных образовательных проектов и бизнес-консультирования по международным стандартам.Полезно для руководителей частных садов, частных школ, детских развивающих центров и репетиторов.

Pengembangan E-Modul Sebagai Media Literasi Digital Pada Pembelajaran Abad 21

Autor: Citra Kurniawan , Dedi Kuswandi

Número de Páginas: 104

Perkembangan teknologi mengubah orientasi belajar dari pembelajaran konvensional menjadi pembelajaran digital. Perubahan ini seiring dengan integrasi strategi pembelajaran dengan Information and Communication Technologies (ICT). Penyajian serba digital pada perkembangan pembelajaran abad 21 akan berdampak terhadap stategi pembelajaran seperti halnya konten pembelajaran. Konten pembelajaran berbasis digital dapat dibuat dalam bentuk e-book atau e-modul. Buku ini terdiri dari enam bab utama beserta subbab dengan pembahasan yang telah disesuaikan dengan kerangka kajian pengembangan yang sederhana. Dengan diterbitkannya buku ini maka diharapkan dapat menjadi sumber kajian pengembangan e-modul untuk para pengajar dan praktisi pendidikan dalam mengembangkan naskah digital guna memaksimalkan literasi digital

Marketing Automatico Per Agenzia Immobiliare

Autor: Francesco Centamori

Número de Páginas: 260

Credi che sia impossibile diventare l’Agente Immobiliare Numero #1 della tua zona ed avere ogni giorno nuovi clienti motivati a lavorare con te e con il tuo team e che vogliano darti incarico alla provvigione che chiedi tu? E tutto questo semplicemente leggendo il metodo contenuto in un libro scritto da un Agente Immobiliare? Ebbene, il Marketing Immobiliare è davvero un labirinto, ma partiamo dal presupposto ovvio che, in un qualunque labirinto, chi conosce la strada ha vinto. Ecco, che tu ci creda o meno io la strada la conosco perché l’ho già percorsa per molti anni, nei tuoi panni per giunta, e se sarai diligente e seguirai alla lettera il mio “Metodo di Marketing Immobiliare in 9 Passi” che spiego nel libro, ti prometto che in meno di 4 settimane arriverai ad ottenere risultati che neanche immaginavi. In questo manuale ti svelerò tutti i segreti del sistema di Marketing che io stesso ho utilizzato, migliorato ed adattato al settore immobiliare. Leggendo questo libro comprenderai esattamente con esempi concreti, template preimpostati e passo dopo passo, come hackerare la mente del cliente e posizionarti in modo indelebile facendoti percepire come leader del tuo...

Es ist egal, wo du herkommst!

Autor: Dawid Przybylski

Número de Páginas: 211

Wie werde ich erfolgreich und finanziell unabhängig? Wie nutze ich Hindernisse, um an ihnen zu wachsen? Wie treffe ich die richtigen Entscheidungen? Als Kind nach Deutschland eingewandert, aufgewachsen in einem »sozialen Brennpunkt«, schon im Studium die erste eigene Firma gegründet und heute Millionär: Unterhaltsam und temporeich erzählt Dawid Przybylski seine persönliche Lebens- und Erfolgsgeschichte. In seinem Buch verbindet er individuelle Erfahrungen mit professionellem Insiderwissen aus dem Onlinemarketing und präsentiert damit vielseitig anwendbare Learnings aus den Bereichen digitale Transformation, Management, Teamgeist, Investition, Entscheidungsfindung und Selbstreflexion. Seine Devise: Beruflicher Erfolg und finanzielle Freiheit sind keine Frage der Herkunft, sondern des persönlichen Mindsets.

Strategi Bercerita Dari Pembicara Terbaik TED TALK

Autor: Eagle Oseven

Número de Páginas: 41

"Setiap pembicara dapat menerapkan ide-ide ini segera - dan mereka harus melakukannya!" ~ Dr. Richard C. Harris, Pelatih Berbicara Kelas Dunia Bersertifikat "Bacaan penuh wawasan" ~Dennis Waller, Top 500 Reviewer "Nasihat komunikasi yang luar biasa" ~ Larry Nocella KUASAI SATU HAL YANG DIMILIKI SEMUA TED TALKS HEBAT Apa rahasia menyampaikan ceramah TED yang hebat? Apa ramuan ajaib yang membuat pembicaraan TED menawan? Dan yang lebih penting, bagaimana Anda dapat menggunakan rahasia tersebut untuk membuat presentasi Anda lebih kuat, dinamis, dan menarik? Untuk mencoba menjawab pertanyaan-pertanyaan ini, saya mempelajari lebih dari 200 ceramah TED terbaik.Saya memecah setiap pembicaraan TED dalam hal struktur, pesan, dan penyampaian. Inilah yang saya temukan Setelah mempelajari lebih dari 200 pembicaraan TED, satu kesamaan di antara semua pembicaraan TED yang hebat adalah bahwa mereka berisi cerita. MANFAATKAN TEKNIK BERCERITA LANJUTAN UNTUK MENYUNTIKKAN HIDUP KE DALAM PRESENTASI ANDA Intinya, pembicara terbaik di panggung TED adalah mereka yang menguasai seni mendongeng. TEMUKAN 23 RAHASIA BERCERITA DARI TED TALKS TERBAIK Dalam panduan singkat namun ampuh ini, Anda akan mempelajari ...

Copywriting Canvas

Autor: Darmawan Aji

Número de Páginas: 47

Tahu Business Model Canvas? Jika BMC digunakan untuk menciptakan sebuah model bisnis, maka Copywriting Canvas digunakan untuk mereka yang ingin menulis Copywriting dengan cepat dan mudah. Banyak orang bingung dan pusing ketika diminta membuat copywriting. Buka laptop, lalu blank - hilang semua apa yang mau dituliskan. Mungkin ini terjadi karena mereka tidak terbiasa membuatnya. Bisa juga karena memang mereka tidak terbiasa dengan aktivitas menulis. Inilah yang membuat saya terpikir untuk menciptakan Copywriting Canvas. Dengan Copywriting Canvas, Anda tidak perlu pusing memikirkan apa yang harus ditulis. Bahkan, Anda tidak perlu membuka laptop. Anda cukup menyiapkan canvas-nya, tempel di tembok atau gelar di lantai. Lalu gunakan post it untuk menuliskan ide di setiap kolom yang disediakan. Cukup satu kolom, satu waktu. Dan dalam waktu singkat, copywriting yang memukau akan tercipta. Persis seperti apa yang dikatakan oleh pakar copywriting sepanjang masa Eugene Schwartz: “Copy is not written. Copy is assembled.”

Das Copywriting-Geheimrezept

Autor: Youri Keifens

Número de Páginas: 238

Besser schreiben lernen und erfolgreiche Texte verfassen – mit der richtigen Anleitung und praktischen Tipps vom Profitexter. Mit seinen Copywriting-Kursen hat Youri Keifens bereits Hunderten Teilnehmern dabei geholfen, überzeugende und verkaufsstarke Texte zu verfassen. Der Profitexter liefert das »Geheimrezept«: eine leicht verständliche Anleitung, die für jede Textart funktioniert und die zeigt, wie ein guter Text aufgebaut sein sollte – vom gelungenen Einstieg bis hin zum letzten Schliff, über das »Was« zum »Wie«. Keifens gibt Tipps, wie man Schreibblockaden überwindet, sich nicht zu sehr in Details verliert und Leser überzeugt. Zudem präsentiert er seine eigene »Heldenliste«, in der er unverbrauchte und besonders ausdrucksstarke »Power-Wörter« vorstellt. Mit diesen hilfreichen Tipps und Tricks lassen sich schnell und erfolgreich Texte für Verkauf, Website und vieles mehr kreieren.