The Paradox of Choice
Autor: Barry Schwartz
Número de Páginas: 308In the spirit of Alvin Toffler’s Future Shock, a social critique of our obsession with choice, decision fatigue and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new preface from the author. Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the phenomenon of choice overload. The cognitive load from this overwhelming abundance of options overwhelms us. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: this choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, a cornerstone of social psychology research, along with anxiety and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much...
