Descargar Libros y Ebooks (PDF / EPUB)

La mejor selección de ebooks gratis en español

Busca tu ebook....

Hemos encontrado un total de 39 libros disponibles para descargar
Handbook of Developments in Consumer Behaviour

Handbook of Developments in Consumer Behaviour

Autor: Victoria Wells , G. R. Foxall

Número de Páginas: 625

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

Cross Cultural Issues in Consumer Science and Consumer Psychology

Cross Cultural Issues in Consumer Science and Consumer Psychology

Autor: Hester Van Herk , Carlos J. Torelli

Número de Páginas: 222

This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding....

Consumer Behaviour

Consumer Behaviour

Autor: Michael Solomon , Rebekah Russell-bennett , Josephine Previte

Número de Páginas: 553

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

Consumer Behaviour

Consumer Behaviour

Autor: Michael R. Solomon

Número de Páginas: 732

Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.

Comportement organisationnel - Vol. 1

Comportement organisationnel - Vol. 1

Autor: Nathalie Delobbe , Olivier Herrbach , Delphine Lacaze , Karim Mignonac

Número de Páginas: 416

Comprendre les attitudes et les comportements des individus et des groupes humains dans les organisations, en analyser les évolutions, en connaître les déterminants et les conséquences, soulèvent des questions sans cesse renouvelées. Ce premier volume d’une série de trois ouvrages propose de développer plusieurs domaines fondamentaux du comportement organisationnel : le contrat psychologique, les émotions au travail et la socialisation organisationnelle. Chacun de ces thèmes correspond à des domaines de recherche particulièrement féconds et à des problématiques centrales pour le management des ressources humaines dans les entreprises et les administrations. Traitée sous forme d’états de l’art actualisés, c’est la place des relations humaines dans les organisations qui est explorée selon des perspectives variées et novatrices.

Cultural Perspectives in a Global Marketplace

Cultural Perspectives in a Global Marketplace

Autor: Dheeraj Sharma

Número de Páginas: 160

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Proceedings of the ... Conference of the American Academy of Advertising

Proceedings of the ... Conference of the American Academy of Advertising

Autor: American Academy Of Advertising

Número de Páginas: 630
Consumer Behavior

Consumer Behavior

Autor: Michael R. Solomon , Nancy J. Rabolt

Número de Páginas: 568

Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers ...

Proceedings of the 1982 Conference of the American Academy of Advertising

Proceedings of the 1982 Conference of the American Academy of Advertising

Autor: American Academy Of Advertising. Conference

Número de Páginas: 136
Les émotions en persuasion publicitaire

Les émotions en persuasion publicitaire

Autor: Mathieu Lajante

Número de Páginas: 144

Résolument pluridisciplinaire, cet ouvrage permet de répondre aux défis que constitue l’étude des émotions pour les analystes du comportement des consommateurs. Il s’intéresse notamment au rôle que jouent les réactions émotionnelles suscitées par une annonce publicitaire télévisée sur la formation des attitudes et des intentions comportementales. Les mécanismes de la persuasion publicitaire y sont revisités à l’aune de la cognitive appraisal theory of emotion et de la combinaison de méthodes comportementales classiques et de méthodes d’investigation neurophysiologique. Cet ouvrage est, à bien des égards, novateur : d’une part, il montre à travers le pattern des activations électrophysiologiques que les émotions suscitées par une publicité télévisée sont de nature esthétique et non utilitaire ; d’autre part, il souligne l’importance des sentiments subjectifs du consommateur. Ces derniers apparaissent comme un médiateur potentiel entre les réactions électrophysiologiques de l’émotion et la formation des attitudes. Cet ouvrage s’adresse aussi bien aux étudiants et chercheurs qu’aux professionnels du marketing et de la...

Marketing to the Poor

Marketing to the Poor

Autor: Ramendra Singh , Tahir A. Wani

Número de Páginas: 124

This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

Business Education in the 21st Century

Business Education in the 21st Century

Autor: Adam Lindgreen , Eleri Rosier , Antonia Erz , Ben Marder , Sylvia Von Wallpach

Número de Páginas: 437

This timely book presents a nuanced exploration of the key pedagogical, theoretical and practical challenges facing modern business educators and students. Bringing together a cross-disciplinary team of experts, it highlights the importance of equipping students with the capabilities and mindset necessary to manage new and emerging societal problems.

TÜKETİCİ DAVRANIŞLARI - Satın Alma, Sahip Olma ve Varoluş / CONSUMER BEHAVIOR - Buying, Having, and Being

TÜKETİCİ DAVRANIŞLARI - Satın Alma, Sahip Olma ve Varoluş / CONSUMER BEHAVIOR - Buying, Having, and Being

Autor: Michael R. Solomon

Número de Páginas: 600
Emerging Markets from a Multidisciplinary Perspective

Emerging Markets from a Multidisciplinary Perspective

Autor: Yogesh K. Dwivedi , Nripendra P. Rana , Emma L. Slade , Mahmud A. Shareef , Marc Clement , Antonis C. Simintiras , Banita Lal

Número de Páginas: 429

This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and...

Psychiatric & Mental Health Nursing - E-Book

Psychiatric & Mental Health Nursing - E-Book

Autor: Ruth Elder , Debra Nizette , Katie Evans

Número de Páginas: 512

The new edition of Psychiatric and Mental Health Nursing focuses on practice in mental health and psychiatric care integrating theory and the realities of practice. Mental wellness is featured as a concept, and the consideration of a range of psychosocial factors helps students contextualise mental illness and psychiatric disorders. The holistic approach helps the student and the beginning practitioner understand the complex causation of mental illness, its diagnosis, effective interventions and treatments, and the client's experience of mental illness.

Communication in a Civil Society

Communication in a Civil Society

Autor: Shelley D. Lane , Ruth Anna Abigail , John Casey Gooch

Número de Páginas: 385

First Published in 2016. Routledge is an imprint of Taylor & Francis, an Informa company.

Border Culture

Border Culture

Autor: Victor Konrad , Anne-laure Amilhat Szary

Número de Páginas: 201

This book introduces readers to the cultural imaginings of borders: the in-between spaces in which transnationalism collides with geopolitical cooperation and contestation. Recent debates about the "refugee crisis" and the spread of the COVID-19 pandemic have politicized culture at and of borders like never before. Border culture is no longer culture at the margins but rather culture at the heart of geopolitics, flows, and experience of the transnational world. Increasingly, culture and borders are everywhere yet nowhere. In border spaces, national narratives and counter-narratives are tested and evaluated, coming up against transnational culture. This book provides an extensive and critical vision of border culture on the move, drawing on numerous examples worldwide and a growing international literature across border and cultural studies. It shows how border culture develops in the human imagination and manifests in human constructs of "nation" and "state", as well as in transnationalism. By analyzing this new and expanding cultural geography of border landscapes, the book shows the way to a fresh, broader dialogue. Exploring the nature and meaning of the intersection of border...

The Advocate

The Advocate

Número de Páginas: 96

The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.

Health Communication

Health Communication

Autor: Ruth Cross , Sam Davis , Ivy O'neil

Número de Páginas: 303

Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice. This book clearly situates health communication within its social context. It provides a critical overview of three key disciplinary areas – education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text. This book will be valuable for those students at all levels who require a critical perspective, as well as practitioners in health communication and health promotion. With reference to detailed examples and annotated suggestions for further reading, the book is an accessible resource for analysing contemporary health communication.

National Library of Medicine Current Catalog

National Library of Medicine Current Catalog

Autor: National Library Of Medicine (u.s.)

Número de Páginas: 1972

Últimos libros y autores buscados