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Finding Insight

Autor: Melinda Spaulding , Mitch Tull

Número de Páginas: 155

Finding Insight delves into the essential yet often misunderstood process of insight discovery. This valuable guide is for anyone seeking to comprehend the motivations behind human behavior. Unlike previous works which explored 'what' and 'why,' Finding Insights uniquely illuminates 'how,’ equipping people with the analytical tools and mindset necessary for unveiling and utilizing insights effectively. Employing personal narratives, practical examples, and interactive exercises, Finding Insights makes complex concepts accessible and engaging, all while adding a dash of humor. From marketers aiming to decode customer behavior, to coaches inspiring teams, journalists investigating subjects, politicians resonating with constituents, or simply individuals wishing to better understand those around them, Finding Insights caters to all. Its purpose is to enhance critical thinking skills and provide a new perspective on how we interpret and react to the world around us.

What the heck is INSIGHT & how to find it?

Autor: Lam Tran

Número de Páginas: 61

Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication....

Brand Desire

Autor: Kevin Perlmutter

Número de Páginas: 265

Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing what matters most to your customers. Written by brand strategy expert Kevin Perlmutter, this book gives you the tools to accelerate your brand growth by delivering a detailed strategy playbook that puts emotional insight at the center of how brands attract and retain customers. At the heart of this book lies a simple yet powerful premise: brand leaders who understand and address the emotional motivations of their customers lead the brands that thrive. Drawing on insights from behavioral science that rarely feature in brand leadership initiatives, this modern-day guide to brand strategy will help business and brand leaders move beyond the limitations of traditional brand strategy. Brand Desire shares real-world examples of how this approach has been put into practice through the eyes of leaders who have benefited from using it, from companies such as the AT&T Performing Arts Center, bulletproof material manufacturer Sundless, social services nonprofit Rise, the world's leading corporate DJ booking service Scratch Event DJs, IT managed service provider ServiceByte, ...

From Data to Discovery: The Essential Guide to Big Data Analytics

Autor: Dr.j.premalatha , Dr.k.kalaiselvi , Dr.a.senthilkumar

Número de Páginas: 261

Dr.J.Premalatha, Vice Principal, Dhanalakshmi Srinivasan Arts and Science(Co-Ed) College, Mamallapuram, Chennai, Tamil Nadu, India. Dr.K.Kalaiselvi, Professor, Department of Data Analytics, Saveetha College of Liberal Arts and Sciences, SIMATS, Chennai, Tamil Nadu, India. Dr.A.Senthilkumar, Assistant Professor, Department of Computer Science with Data Analytics, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.

La trayectoria hacia el liderazgo

Autor: Patricia S. Yoder-wise , Karren Kowalski , Susan Sportsman

Número de Páginas: 274

- Los recuadros de Reflexión que se encuentran en cada capítulo subrayan la importancia del proceso que se discute como estrategia de crecimiento y para fomentar la lectura activa. - Los recuadros de ¡Alerta! citan ejemplos de acciones y afirmaciones que deben evitarse. - El enfoque práctico presenta un contenido directo y conciso que aborda sólo la información más relevante sobre el tema de cada capítulo. - Las Estrategias cubren las acciones necesarias que los líderes deben tomar para ser más influyentes en cualquier entorno y así lograr que ellos y su gente hagan mayores contribuciones. - El Personal se refiere a los conceptos que los líderes deben desarrollar y perfeccionar para aumentar su influencia. - El Entorno refuerza cómo los líderes pueden ejercer las estrategias y los factores personales de este modelo mediante la evaluación de las situaciones en las que se encuentran.Diseñado para ayudar a las enfermeras a sobresalir en cada etapa de su trayectoria de liderazgo, este práctico texto se ha organizado en torno a una trayectoria de liderazgo en enfermería y atención sanitaria de tres áreas fundamentales: las estrategias, lo personal y el entorno. Las...

Database Systems for Advanced Applications

Autor: Makoto Onizuka , Jae-gil Lee , Yongxin Tong , Chuan Xiao , Yoshiharu Ishikawa , Sihem Amer-yahia , H. V. Jagadish , Kejing Lu

Número de Páginas: 564

The seven-volume set LNCS 14850-14856 constitutes the proceedings of the 29th International Conference on Database Systems for Advanced Applications, DASFAA 2024, held in Gifu, Japan, in July 2024. The total of 147 full papers, along with 85 short papers, presented together in this seven-volume set was carefully reviewed and selected from 722 submissions. Additionally, 14 industrial papers, 18 demo papers and 6 tutorials are included. The conference presents papers on subjects such as: Part I: Spatial and temporal data; database core technology; federated learning. Part II: Machine learning; text processing. Part III: Recommendation; multi-media. Part IV: Privacy and security; knowledge base and graphs. Part V: Natural language processing; large language model; time series and stream data. Part VI: Graph and network; hardware acceleration. Part VII: Emerging application; industry papers; demo papers.

Exercising Agency

Autor: Mark Mullaly

Número de Páginas: 182

Exercising Agency is a book about decision making. In particular, it looks in detail at how a very important type of organizational decision gets made: whether or not to initiate a project. Making strategic decisions of this kind can never be a wholly rational and scientific process. And Exercising Agency lifts the lid on many of the important behavioural factors that inform project decisions: power and politics, personality, the ’rules’ of an organization. Mark Mullaly draws on his research to provide practical guidance for decision makers; project shapers, approving executives and those responsible for how initiation decisions are made. By explaining the influence, value and risks associated with the elements that inform the way we make strategic decisions he will help you identify how individuals and organizations can best support the process to ensure project initiation decisions are effective and most closely underpin the priorities of the organization. If you are involved in framing or making decisions about the future of your organization; the projects that you do or don’t decide to initiate, then read this book. It won’t make the decisions any easier but it will...

Scaling People

Autor: Claire Hughes Johnson

Número de Páginas: 397

From a Stripe and Google executive, a practical guide to company building and scaling the most important resource it has: its people. Selected for "Best Books of 2023" by Bloomberg and The Economist! “Whether you are a new manager or a CEO, there are going to be moments when you feel alone and need help. Odds are, the advice you need is in Scaling People. You are going to pull this book off your shelf over and over!" —Kim Scott, New York Times bestselling author of Radical Candor and Just Work A leader at both Google and Stripe from their early days, Claire Hughes Johnson has worked with founders and company builders to try to replicate their success. The most common questions she’s asked are not about business strategy—they’re about how to scale the operating structures and people systems of a rapidly growing startup. Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of...

Handbook of Qualitative Research Methodologies in Workplace Contexts

Autor: Joanna Crossman

Número de Páginas: 319

This comprehensive Handbook explores both traditional and contemporary interpretations of qualitative research in the workplace, examining a variety of foundational and innovative qualitative methodological approaches.

Fabric Resiliency and Best Practices for IBM c-type Products

Autor: David Green , David Lutz , Lyle Ramsey , Bhavin Yadav , Ibm Redbooks

Número de Páginas: 66

This IBM Redpaper publication describes best practices for deploying and using advanced Cisco NX-OS features to identify, monitor, and protect Fibre Channel (FC) Storage Area Networks (SANs) from problematic devices and media behavior. The paper focuses on the IBM c-type SAN switches with firmware Cisco MDS NX-OS Release 8.4(2a).

Dinámicas de grupo en el ejercicio y en la psicología del deporte

Autor: M.r. Beauchamp , M.a. Eys

Número de Páginas: 784

Para que el funcionamiento del grupo y el trabajo en equipo sean eficaces, se requiere una comprensión decisiva de los procesos interpersonales (¡así como trabajar duro!). Dinámicas de grupo en el ejercicio y en la psicología del deporte es una obra fundamental para comprender qué es lo que hace que los grupos funcionen bien y qué permite a los buenos grupos ser incluso mejores. El libro se divide en cinco partes distintas aunque interrelacionadas: La primera parte se concentra en el Yo dentro de los grupos. Puesto que los grupos están formados por sujetos, debemos examinar qué función desempeñan los factores personales en el contexto del grupo así como su influencia. La segunda parte se basa en el liderazgo. Los líderes influyen particularmente en la vida de los grupos y en los miembros del grupo, y en esta sección se analizan cuatro enfoques distintos para explorar qué papel desempeña el liderazgo en el deporte y en los grupos de práctica del ejercicio. En la tercera parte, se presentan siete capítulos que se relacionan con el entorno de grupo en los contextos de actividad física. La penúltima sección del libro, la cuarta parte, gira alrededor de la...

Sport and Exercise Psychology

Autor: Stewart Cotterill , Neil Weston , Gavin Breslin

Número de Páginas: 531

SPORT AND EXERCISE PSYCHOLOGICAL "This book is a joy to read and greatly needed. The overall scholarly quality is very strong, and the chapters are clear, accessible, helpful and interesting - a rare combination. There are few texts that examine sport and exercise from a practitioner’s perspective, and fewer that help students and trainees navigate the complex terrain of practice. The editors should be congratulated on pulling together a book that educates, inspires, provokes, and will be of practical use." —Professor Brett Smith, School of Sport, Exercise and Rehabilitation Sciences, University of Birmingham Sport and Exercise Psychology: Practitioner Case Studies is a contemporary text focusing on current issues in the discipline of sport and exercise psychology. Integrating research and practice in order to develop a coherent understanding of existing knowledge, future research directions and applied implications within the field, the text explores issues pertinent to the applied practitioner/supervisor and draws on expert commentary to investigate potential solutions to many key issues. Each chapter uses a case study approach to allow internationally recognized...

PR Technology, Data and Insights

Autor: Mark Weiner

Número de Páginas: 233

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these...

Social Data Analytics

Autor: Amin Beheshti , Samira Ghodratnama , Mehdi Elahi , Helia Farhood

Número de Páginas: 251

This book is an introduction to social data analytics along with its challenges and opportunities in the age of Big Data and Artificial Intelligence. It focuses primarily on concepts, techniques and methods for organizing, curating, processing, analyzing, and visualizing big social data: from text to image and video analytics. It provides novel techniques in storytelling with social data to facilitate the knowledge and fact discovery. The book covers a large body of knowledge that will help practitioners and researchers in understanding the underlying concepts, problems, methods, tools and techniques involved in modern social data analytics. It also provides real-world applications of social data analytics, including: Sales and Marketing, Influence Maximization, Situational Awareness, customer success and Segmentation, and performance analysis of the industry. It provides a deep knowledge in social data analytics by comprehensively classifying the current state of research, by describing in-depth techniques and methods, and by highlighting future research directions. Lecturers will find a wealth of material to choose from for a variety of courses, ranging from undergraduate...

Computer Applications in Pharmaceutical Research and Development

Autor: Sean Ekins

Número de Páginas: 848

A unique, holistic approach covering all functions and phases of pharmaceutical research and development While there are a number of texts dedicated to individual aspects of pharmaceutical research and development, this unique contributed work takes a holistic and integrative approach to the use of computers in all phases of drug discovery, development, and marketing. It explains how applications are used at various stages, including bioinformatics, data mining, predicting human response to drugs, and high-throughput screening. By providing a comprehensive view, the book offers readers a unique framework and systems perspective from which they can devise strategies to thoroughly exploit the use of computers in their organizations during all phases of the discovery and development process. Chapters are organized into the following sections: * Computers in pharmaceutical research and development: a general overview * Understanding diseases: mining complex systems for knowledge * Scientific information handling and enhancing productivity * Computers in drug discovery * Computers in preclinical development * Computers in development decision making, economics, and market analysis *...

UX Research

Autor: Brad Nunnally , David Farkas

Número de Páginas: 313

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Strategy

Autor: Brad Mackay , Mikko Arevuo , David Mackay , Maureen Meadows

Número de Páginas: 768

A new breed of strategy textbook for a new generation of strategists, Strategy: Theory, Practice, Implementation puts the implementation of strategy centre stage to help tomorrow's business professionals think, talk, and act like a strategist.

Building Big Data and Analytics Solutions in the Cloud

Autor: Wei-dong Zhu , Manav Gupta , Ven Kumar , Sujatha Perepa , Arvind Sathi , Craig Statchuk , Ibm Redbooks

Número de Páginas: 114

Big data is currently one of the most critical emerging technologies. Organizations around the world are looking to exploit the explosive growth of data to unlock previously hidden insights in the hope of creating new revenue streams, gaining operational efficiencies, and obtaining greater understanding of customer needs. It is important to think of big data and analytics together. Big data is the term used to describe the recent explosion of different types of data from disparate sources. Analytics is about examining data to derive interesting and relevant trends and patterns, which can be used to inform decisions, optimize processes, and even drive new business models. With today's deluge of data comes the problems of processing that data, obtaining the correct skills to manage and analyze that data, and establishing rules to govern the data's use and distribution. The big data technology stack is ever growing and sometimes confusing, even more so when we add the complexities of setting up big data environments with large up-front investments. Cloud computing seems to be a perfect vehicle for hosting big data workloads. However, working on big data in the cloud brings its own...

Managing: Fast Track to Success ePub eBook

Autor: Chris O'neill , Jonathan Mowll

Número de Páginas: 236

EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER A complete resource to get ahead as a manager faster, bringing together the latest business thinking, practical techniques and cutting edge online material. Fast Track to Success: Managing covers all aspects of successful management including team leadership, finance, strategy and measuring results, as well as all types of management style both at a macro and micro level. • FAST TRACK books feature: - A combination of skills development and career development that includes a framework to help you develop your career as well as produce terrific results. - A clear structure which makes it easy to navigate information quickly. Summaries, quick tips, FAQs and Expert Voices help you find information quickly. - Fresh, contemporary full colour design. - Real life stories to give examples of what works and critically what doesn’t. - Custom-designed, highly interactive companion website www.fast-track-me.com

The Handbook of Marketing Research

Autor: Rajiv Grover , Marco Vriens

Número de Páginas: 721

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

Managing the Drug Discovery Process

Autor: Susan Miller , Walter Moos , Barbara Munk , Stephen Munk , Charles Hart , David Spellmeyer

Número de Páginas: 684

Managing the Drug Discovery Process, Second Edition thoroughly examines the current state of pharmaceutical research and development by providing experienced perspectives on biomedical research, drug hunting and innovation, including the requisite educational paths that enable students to chart a career path in this field. The book also considers the interplay of stakeholders, consumers, and drug firms with respect to a myriad of factors. Since drug research can be a high-risk, high-payoff industry, it is important to students and researchers to understand how to effectively and strategically manage both their careers and the drug discovery process. This new edition takes a closer look at the challenges and opportunities for new medicines and examines not only the current research milieu that will deliver novel therapies, but also how the latest discoveries can be deployed to ensure a robust healthcare and pharmacoeconomic future. All chapters have been revised and expanded with new discussions on remarkable advances including CRISPR and the latest gene therapies, RNA-based technologies being deployed as vaccines as well as therapeutics, checkpoint inhibitors and CAR-T approaches...

Implementing an Optimized Analytics Solution on IBM Power Systems

Autor: Dino Quintero , Kanako Harada , Reinaldo Tetsuo Katahira , Antonio Moreira De Oliveira Neto , Robert Simon , Brian Yaeger , Ibm Redbooks

Número de Páginas: 294

This IBM® Redbooks® publication addresses topics to use the virtualization strengths of the IBM POWER8® platform to solve clients' system resource utilization challenges and maximize systems' throughput and capacity. This book addresses performance tuning topics that will help answer clients' complex analytic workload requirements, help maximize systems' resources, and provide expert-level documentation to transfer the how-to-skills to the worldwide teams. This book strengthens the position of IBM Analytics and Big Data solutions with a well-defined and documented deployment model within a POWER8 virtualized environment, offering clients a planned foundation for security, scaling, capacity, resilience, and optimization for analytics workloads. This book is targeted toward technical professionals (analytics consultants, technical support staff, IT Architects, and IT Specialists) who are responsible for providing analytics solutions and support on IBM Power SystemsTM.

ATD's Handbook for Measuring and Evaluating Training

Autor: Patricia Pulliam Phillips

Número de Páginas: 574

Get the A-to-Z Resource on Training Evaluation Fully revised and updated, ATD’s Handbook for Measuring and Evaluating Training is the comprehensive go-to reference for talent development professionals in need of immediate measurement and evaluation (M&E) guidance. Edited by M&E powerhouse Patti Phillips, with contributions from 30 expert practitioners, this handbook provides an essential roadmap to developing effective processes to prove the value and impact of your learning and development programs. Training measurement and evaluation is one of the top frustrations of a talent development professional's job. At first glance, it appears to be a drain on precious time and resources, yet it is a critical function for understanding the results and proving the value of L&D programs. If not conducted properly, it can yield questionable results, lack of accountability, and stakeholder skepticism. All to say, TD professionals must have a solid foundation in measurement and evaluation to do their jobs effectively. With this handbook, you’ll feel confident each time you face an M&E challenge, from planning the evaluation and collecting and analyzing data to optimizing results and...

Big Data Analytics Methods

Autor: Peter Ghavami

Número de Páginas: 254

Big Data Analytics Methods unveils secrets to advanced analytics techniques ranging from machine learning, random forest classifiers, predictive modeling, cluster analysis, natural language processing (NLP), Kalman filtering and ensembles of models for optimal accuracy of analysis and prediction. More than 100 analytics techniques and methods provide big data professionals, business intelligence professionals and citizen data scientists insight on how to overcome challenges and avoid common pitfalls and traps in data analytics. The book offers solutions and tips on handling missing data, noisy and dirty data, error reduction and boosting signal to reduce noise. It discusses data visualization, prediction, optimization, artificial intelligence, regression analysis, the Cox hazard model and many analytics using case examples with applications in the healthcare, transportation, retail, telecommunication, consulting, manufacturing, energy and financial services industries. This book's state of the art treatment of advanced data analytics methods and important best practices will help readers succeed in data analytics.

Introduction to Engineering Research

Autor: Wendy C. Crone

Número de Páginas: 224

Undergraduate and first-year graduate students engaging in engineering research need more than technical skills and tools to be successful. From finding a research position and funding, to getting the mentoring needed to be successful while conducting research responsibly, to learning how to do the other aspects of research associated with project management and communication, this book provides novice researchers with the guidance they need to begin developing mastery. Awareness and deeper understanding of the broader context of research reduces barriers to success, increases capacity to contribute to a research team, and enhances ability to work both independently and collaboratively. Being prepared for what's to come and knowing the questions to ask along the way allows those entering researcher to become more comfortable engaging with not only the research itself but also their colleagues and mentors.

Stop Wasting Research

Autor: Jake Burghardt

Número de Páginas: 219

Why do crucial customer insights often fail to drive product decisions? The answer: wasted research. Jake Burghardt identifies the insidious root causes of research waste, giving actionable ideas to increase the impact of siloed research. You’ll learn to enhance collaboration, maximize learning, and drive research-informed product launches. Anyone—from UX researchers and insight generators to data scientists and CX analysts—will benefit from these crucial customer insights. Who Should Read This Book This book is for anyone who’s seen too many important customer insights that failed to drive next steps in their business. It’s for leaders and practitioners who want to experiment with new ways to increase their organization’s research use in product development and delivery. Specifically, it’s perfect for researchers from any discipline from UX to CX to sales to data science. It’s also a must-read for leaders of product, design, marketing, and engineering —anyone who wants to improve decision-making based on available customer research. And that includes operations people. Takeaways Uncover tools and methods to reduce research waste. Learn how to find and use hidden ...

Automated Data Analytics

Autor: Soraya Sedkaoui

Número de Páginas: 244

The human mind is endowed with a remarkable capacity for creative synthesis between intuition and reason; this mental alchemy is the source of genius. A new synergy is emerging between human ingenuity and the computational capacity of generative AI models. Automated Data Analytics focuses on this fruitful collaboration between the two to unlock the full potential of data analysis. Together, human ethics and algorithmic productivity have created an alloy stronger than the sum of its parts. The future belongs to this symbiosis between heart and mind, human and machine. If we succeed in harmoniously combining our strengths, it will only be a matter of time before we discover new analytical horizons. This book sets out the foundations of this promising partnership, in which everyone makes their contribution to a common work of considerable scope. History is being forged before our very eyes. It is our responsibility to write it wisely, and to collectively pursue the ideal of augmented intelligence progress.

The Human Element of Big Data

Autor: Geetam S. Tomar , Narendra S. Chaudhari , Robin Singh Bhadoria , Ganesh Chandra Deka

Número de Páginas: 364

The proposed book talks about the participation of human in Big Data.How human as a component of system can help in making the decision process easier and vibrant.It studies the basic build structure for big data and also includes advanced research topics.In the field of Biological sciences, it comprises genomic and proteomic data also. The book swaps traditional data management techniques with more robust and vibrant methodologies that focus on current requirement and demand through human computer interfacing in order to cope up with present business demand. Overall, the book is divided in to five parts where each part contains 4-5 chapters on versatile domain with human side of Big Data.

Design, User Experience, and Usability: Web, Mobile, and Product Design

Autor: Aaron Marcus

Número de Páginas: 773

The four-volume set LNCS 8012, 8013, 8014 and 8015 constitutes the proceedings of the Second International Conference on Design, User Experience, and Usability, DUXU 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 282 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 83 papers included in this volume are organized in the following topical sections: DUXU in business and the enterprise, designing for the Web experience; product design; information and knowledge design and...

Psychometric Testing

Autor: Barry Cripps

Número de Páginas: 330

Psychometric Testing offers an in-depth examination of the strengths and limitations psychometric testing, with coverage of diverse methods of test development and application. A state-of-the-art exploration of the contemporary field of psychometric testing, bringing together the latest theory and evidence-based practice from 21 global experts Explores a variety of topics related to the field, including test construction, use and applications in human resources and training, assessment and verification of training courses, and consulting Includes applications for clinical psychology, performance psychology, and sport and exercise psychology across a range of professions (research, teaching, coaching, consulting, and advising) Acknowledges the dynamic nature of the field and identifies future directions in need of more research, including Internet and smart phone testing

LEAD! Book 1

Autor: Gregory H. Garrison

Número de Páginas: 408

Find the leader only you can be LEAD! Book 1: Finding Your Leadership Identity is a foundational guide and blueprint to discovering your unique leadership character and personal approach to leading people. In a sea of resources claiming to be the “definitive” guide, LEAD! takes a different approach to making leadership practical and accessible: It provides an anthology of the greatest leadership and management thinking of the last fifty years, surveying the most important leadership models plus an array of authoritative psychological and psychometric tools, and synthesizes them into 20 Pillars of Leadership Character that helps readers build their own unique, intrinsic leadership model. LEAD! Book 1 helps the aspiring or new leader refine their management ethos, values, culture, mission, and purpose. Written by Gregory H. Garrison, an international media and technology leader with over 35 years’ experience in internal and consulting executive roles for technology companies. LEAD! distills the most important preeminent leadership teachings into an accessible, usable resource that readers can use to find and establish their unique place in the workplace today. As a concise...

Le porte-parole en situation de négociation intraorganisationnelle

Autor: François Grégoire

Número de Páginas: 183

L’intérêt de cet ouvrage est de mieux identifier les comportements clefs du porte-parole en relations de travail à la direction des ressources humaines, avec 15 actions spécifiques qu’il peut être appelé à mobiliser pour mener à terme son dossier de négociation collective. Il intéressera tant les gestionnaires que les praticiens en gestion des ressources humaines et ceux en relations du travail.

Data Management, Analytics and Innovation

Autor: Neha Sharma , Amlan Chakrabarti , Valentina Emilia Balas , Jan Martinovic

Número de Páginas: 454

This book presents the latest findings in the areas of data management and smart computing, big data management, artificial intelligence and data analytics, along with advances in network technologies. Gathering peer-reviewed research papers presented at the Fourth International Conference on Data Management, Analytics and Innovation (ICDMAI 2020), held on 17–19 January 2020 at the United Services Institute (USI), New Delhi, India, it addresses cutting-edge topics and discusses challenges and solutions for future development. Featuring original, unpublished contributions by respected experts from around the globe, the book is mainly intended for a professional audience of researchers and practitioners in academia and industry.

Coaching from A to Z and back again

Autor: Bob Thomson

Número de Páginas: 215

Written by an experienced coach, mentor and mediator, this book is perfect for developing your coaching skills by drawing on ideas, tools and models to help you engage in effective coaching conversations. It takes ideas from a variety of approaches to coaching and explores issues such as ethics, coaching as a line manager, boundaries and qualifications/accreditation. It summarises key ideas from the literature on management, leadership, psychology and personal effectiveness, as well as coaching. Written in 52 short accessible chapters from A to Z and back again, it is a clear and engaging guide that can be read from beginning to end, or dipped in to as appropriate. Critical questions throughout help the reader to reflect on their own knowledge and apply it to their work or studies. This book is ideal for students on coaching programmes, people working as a coach, consultants, learning and development practitioners, and managers at all levels from supervisor to director.

Big Data, Big Analytics

Autor: Michael Minelli , Michele Chambers , Ambiga Dhiraj

Número de Páginas: 230

Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing ...

The Momentum Effect

Autor: J.c. Larreche

Número de Páginas: 350

A few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead to exceptional organic growth—which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months...five years...even decades. •Pioneer or die: drive momentum and harness its stunning power How momentum-powered firms create 80% more shareholder value •Understand the drivers of momentum strategy Craft power offers, mobilize for growth, and more •Master the Momentum Process:...

Respondent Centred Surveys

Autor: Laura Wilson , Emma Dickinson

Número de Páginas: 195

Achieve your survey goals by empowering your survey respondents. Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents’ needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data. Drawing on their experience at the UK Office for National Statistics, the authors: Show you how to design better surveys by combining social research and user experience best practice. Equip you with the tools to design inclusive and accessible surveys. Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget. Provide links to helpful web material and further reading as part of the book′s online resources. Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking and shows you, step-by-step, how to put it into practice.

It's Doing My Head In: Leading complex organisations with a Palaeolithic brain

Autor: Max Coates

Número de Páginas: 182

Max Coates' erudite but immensely readable book on leadership is unlike any other. Max, with humanity, explores the destructive nature of stress and shows us how failure to understand its genesis will wreak havoc on the life of a leader - both professionally and personally. This is a personal take on leadership; yet it is also packed with masses of scholarly references to prompt further reading and research for the curious reader. Anyone who leads, or who aspires to lead, will gain a huge amount from what amounts to a lifetime's wisdom, reflection and advice compressed into this one book.

Applied Machine Learning for Data Science Practitioners

Autor: Vidya Subramanian

Número de Páginas: 661

A single-volume reference on data science techniques for evaluating and solving business problems using Applied Machine Learning (ML). Applied Machine Learning for Data Science Practitioners offers a practical, step-by-step guide to building end-to-end ML solutions for real-world business challenges, empowering data science practitioners to make informed decisions and select the right techniques for any use case. Unlike many data science books that focus on popular algorithms and coding, this book takes a holistic approach. It equips you with the knowledge to evaluate a range of techniques and algorithms. The book balances theoretical concepts with practical examples to illustrate key concepts, derive insights, and demonstrate applications. In addition to code snippets and reviewing output, the book provides guidance on interpreting results. This book is an essential resource if you are looking to elevate your understanding of ML and your technical capabilities, combining theoretical and practical coding examples. A basic understanding of using data to solve business problems, high school-level math and statistics, and basic Python coding skills are assumed. Written by a...

Business Intelligence Companion: A Comprehensive Guide to Data Management and Analytics

Autor: Pasquale De Marco

Número de Páginas: 209

In today's data-driven business landscape, organizations are constantly seeking ways to extract valuable insights from the vast amounts of information at their disposal. Business intelligence (BI) has become an indispensable tool in this endeavor, providing businesses with the ability to make informed decisions, optimize operations, and gain a competitive edge. "Business Intelligence Companion" is the ultimate resource for anyone seeking to master the art of data-driven decision-making. This comprehensive guide takes you on a journey through the world of BI, from the fundamentals of data management and analytics to the latest advancements in AI and machine learning. With its clear and engaging writing style, this book empowers you to: * **Build a Solid Foundation:** Understand the core concepts of data modeling, data warehousing, and BI tools. Learn how to transform raw data into meaningful insights through data visualization, advanced analytics, and machine learning algorithms. * **Ensure Data Integrity:** Explore the importance of data quality and governance. Discover techniques for data profiling, cleansing, and validation. Implement data governance policies and establish data...