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Managing Public Relations

Autor: Peter M. Smudde

Número de Páginas: 392

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for...

Managing Public Relations

Autor: Peter M. Smudde

Número de Páginas: 352

Focusing on the day-to-day matters of running a PR operation, Managing Public Relations is the first book to balance both corporate and agency needs while addressing the management of a public relations function. Its unique approach stresses the function of PR within the larger scope of business, showing students how to think like their future bosses and colleagues and making them more competitive in today's job market. Features * Gives students the business know-how they need in order to succeed in public relations * Directly applies current, foundational research to the day-to-day management concerns of public relations operations, allowing students to connect theory to practice in a demanding environment * Balances coverage of both agency and corporate (for-profit, non-profit, non-governmental, and governmental organizations) public relations operations * "Executive Viewpoints"-first-person testimonials from actual PR executives-bring concepts, methods, and tools to life for readers as they realize how senior managers work and why * Rich pedagogy in each chapter assists students in their reading * A Companion Website offers resources for students and instructors, and an...

Planning and Managing Public Relations Campaigns, 3rd Edition

Autor: Anne Gregory

Número de Páginas: 208

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to...

Planning and Managing Public Relations Campaigns

Autor: Anne Gregory

Número de Páginas: 200

Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to ...

Managing Public Relations and Brand Image through Social Media

Autor: Singh, Anurag , Duhan, Punita

Número de Páginas: 378

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Creativity in Public Relations

Autor: Andy Green

Número de Páginas: 260

Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.

Managing Public Services - Implementing Changes

Autor: Tony L. Doherty , Terry Horne , Simon Wootton

Número de Páginas: 785

The work of a manager in a service organisation is not the same as the work of a manager in an organisation that manufactures goods. Managing Public Services, Implementing Changes – A Thoughtful Approach 2e, is for students and managers who intend to work in a service organisation whether it is owned publicly of privately. This book concentrates on how managers can change things for the better and explains ‘why’ as well as ‘how’. The second edition has been fully updated to address challenges facing public services with new material on managing cuts, managing risk, managing innovation, producing funding applications, Lean Management and process review. A new chapter on managing social enterprise and generating social capital has also been added. This text is both solidly practical and theoretically challenging and is supported by strong pedagogical features including: case studies and illustrative vignettes from public service managers working in Europe, Asia, Australia and the US; exercises and review questions. Students will develop learning skills that enable them to transfer their learning from one situation to another and thinking skills that enable them adapt the...

The Public Relations Handbook

Autor: Alison Theaker

Número de Páginas: 523

The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical...

Public Relations and Communication Management

Autor: Krishnamurthy Sriramesh , Ansgar Zerfass , Jeong-nam Kim

Número de Páginas: 431

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

El manual de comunicación y relaciones públicas

Autor: Alison Theaker

Número de Páginas: 662

El Manual de Comunicación y Relaciones Públicas, sexta edición, ofrece una exploración profunda y atractiva de la industria de las relaciones públicas, dinámica y en constante evolución. Dividido en cuatro partes que exploran temas conceptuales clave en las relaciones públicas, el libro ofrece una descripción general de temas que incluyen relaciones públicas estratégicas, política y medios de comunicación; relaciones con los medios en la era de las redes sociales; gestión de comunicación estratégica; compromiso de relaciones públicas en el sector sin fines de lucro; activismo y relaciones públicas; y los efectos de la globalización y la tecnología sobre el terreno. Con contribuciones de gran alcance de figuras clave en la profesión de relaciones públicas, esta nueva edición presenta nuevas perspectivas sobre responsabilidad social corporativa, relaciones públicas y política, comunicación corporativa, globalización, relaciones públicas sin fines de lucro, financieras y del sector público. El libro también incluye una discusión de temas críticos clave en la investigación de relaciones públicas y estudios de casos exploratorios de estrategias de...

Strategic Public Relations Management

Autor: Erica Weintraub Austin , Bruce E Pinkleton , Bruce E. Pinkleton

Número de Páginas: 504

This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly. Chapters in the book cover such critical topics as: *creating a framework for planning; *identifying the elements of a campaign; *determining research needs and developing the research plan; *gathering useful data for strategic guidance; *making research decisions; and *applying theory to professional practice. This book is valuable as a text in public relations management and communication campaigns courses, while also serving as a reference for practitioners. It introduces readers to the tools necessary for developing and presenting comprehensive, effective, and accountable public relations plans, ensuring they are well prepared for managing and executing communication...

Public Relations

Autor: Danny Moss , Barbara Desanto

Número de Páginas: 514

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Planning & Managing a Public Relations Campaign

Autor: Anne Gregory

Número de Páginas: 0

This text contains a ten point model for planning and managing successful public relations campaigns. The book stresses the importance of planning and management in ensuring that the practitioner has overall control of the campaign, and in ensuring its overall success. This step-by-step guide covers the areas of: research and analysis; objective setting; identifying publics; defining messages; devising strategy; deciding on and implementing tactics; setting timescales; allocating resources; and undertaking evaluation and strategic review. In addition this book is illustrated with examples and case studies.

Public Relations As Relationship Management

Autor: John A. Ledingham , Stephen D. Bruning

Número de Páginas: 274

The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

A Manager's Guide To PR Projects

Autor: Patricia J. Parsons

Número de Páginas: 85

This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.

Public Relations Management by Objectives

Autor: Norman R. Nager , Thomas Harrell Allen

Número de Páginas: 424

Running a Public Relations Department

Autor: Mike Beard , Institute Of Public Relations (great Britain)

Número de Páginas: 180

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

The Management and Practice of Public Relations

Autor: Norman Stone

Número de Páginas: 328

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

Public Relations Management

Autor: Jaishri N. Jethwaney , N. N. Sarkar

Número de Páginas: 0

The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters -- social, economic political and corporate -- has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently...

Wildlife Management Public Education Plan

Autor: Colorado. Wildlife Management Section. Public Education Advisory Council

Número de Páginas: 24

Excellence in Public Relations and Communication Management

Autor: James E. Grunig

Número de Páginas: 733

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

General Motors World

Número de Páginas: 632

International Encyclopedia of Business and Management

Autor: Malcolm Warner

Número de Páginas: 1040

Aero Digest

Número de Páginas: 1694

Business & Society

Autor: Archie B. Carroll , Ann K. Buchholtz

Número de Páginas: 778

Business and Society: Ethics and Stakeholder Management uses numerous case histories to help you focus on the relationships between business and society stakeholders. You will thoroughly examine major stakeholder groups and individuals--such as the government, consumers, the environment, communities, employees and owners--as well as ethical and strategic considerations. Once again, author Archie Carroll has woven cutting-edge research into an easy-to-read, understandable presentation.

Annual Report

Autor: Monsanto Company

Número de Páginas: 184

How to Understand and Manage Public Relations

Autor: Jon White

Número de Páginas: 194

Toward the Common Good

Autor: Donn James Tilson , Emmanuel C. Alozie

Número de Páginas: 470

"Toward the Common Good" presents the first comprehensive discussion and analysis of public relations in emerging democracies by the world's leading scholars in the field. Focusing on countries in Latin America, Europe, Africa, and Asia, this text offers both theoretical foundations and practical applications for public relations in a global context. It examines a broad range of public relations practices and institutions within a discussion of history, politics, economics, culture, and communication. The text offers a multicultural approach that includes both well-known scholars and new, alternative voices. With cutting-edge research and a global perspective, "Toward the Common Good" is essential for students preparing for 21st century careers in public relations. Exciting Features Introductory essays to each regional section, helps students think about issues and trends across the entire region under discussion. Country profiles at the beginning of each chapter give a snapshot of each country for quick reference. Key points listed at the beginning of each chapter, help students get the most from each reading. Discussion questions at the end of every chapter help students recall...

The English Historical Review

Autor: Mandell Creighton , Justin Winsor , Samuel Rawson Gardiner , Reginald Lane Poole , Sir John Goronwy Edwards

Número de Páginas: 850

The Log

Número de Páginas: 684

Railway Age

Número de Páginas: 1078

The Cabinet dictionary of the English language

Autor: English Language

Número de Páginas: 990

Public Relations for Management Success

Autor: Frank Jefkins

Número de Páginas: 234

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.