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CALIFORNIADA

CALIFORNIADA

Autor: Navarro AntolÍn, Fernando , De Iturriaga , Jose Mariano

Número de Páginas: 306

El 27 de septiembre de 1740 la Compañía de Jesús celebró el Segundo Centenario de su constitución. Para la ocasión, los superiores del Colegio Máximo de San Pedro y San Pablo de la Ciudad de México encargaron a un joven maestro de Gramática con amplio dominio de la lengua latina, el P. José Mariano de Iturriaga, componer un poema latino que se representaría en los patios del Colegio. Fiel a la política de propaganda de la Compañía, y aunque su obra no estuviera destinada a la publicación, para celebrar el Segundo Centenario del Instituto Ignaciano el P. Iturriaga escoge, como tema central de su poema, una de las grandes empresas llevadas a cabo por los ignacianos de la Provincia de México durante el Segundo Siglo, a saber, la evangelización de la Baja California por un gran misionero novohispano, el P. Juan María de Salvatierra (narración externa); pero dentro de ese armazón literario va a incorporar, por diversos recursos retóricos, el encomio de otros muchos ilustres jesuitas de ese Segundo Siglo. El resultado es un elogio y apología del Instituto Ignaciano que busca contrarrestar el enrarecido ambiente antijesuítico del momento (narración interna). Se...

Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies

Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies

Autor: Jack W. Plunkett

Número de Páginas: 681

No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage,...

Tratado elemental aplicado á la náutica de los huracanes

Tratado elemental aplicado á la náutica de los huracanes

Autor: José María Tuero Y Madrid

Número de Páginas: 288
Disertación sobre la historia de la náutica y de las ciencias matemáticas que han contribuido á sus progresos entre los españoles

Disertación sobre la historia de la náutica y de las ciencias matemáticas que han contribuido á sus progresos entre los españoles

Autor: Martín Fernández De Navarrete

Número de Páginas: 434
Plunkett's Retail Industry Almanac

Plunkett's Retail Industry Almanac

Autor: Jack W. Plunkett

Número de Páginas: 676

A market research guide to the retail industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes one page profiles of retail industry firms, companies and organizations. It also includes addresses and phone numbers.

Plunkett's Apparel & Textiles Industry Almanac 2008

Plunkett's Apparel & Textiles Industry Almanac 2008

Autor: Plunkett Research, Ltd

Número de Páginas: 508

Covers the trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of many types. This work contains more than thousand contacts for business and industry leaders, industry associations, and Internet sites.

Launch! Advertising and Promotion in Real Time

Launch! Advertising and Promotion in Real Time

Autor: Michael Solomon

Número de Páginas: 316

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing ...

Ad $ Summary

Ad $ Summary

Número de Páginas: 442

Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.

West's Federal Supplement

West's Federal Supplement

Número de Páginas: 1612

Cases decided in the United States district courts, United States Court of International Trade, and rulings of the Judicial Panel on Multidistrict Litigation.

International Directory of Company Histories

International Directory of Company Histories

Autor: Tina Grant , Thomas Derdak

Número de Páginas: 726

Multi-volume major reference work bringing together histories of companies that are a leading influence in a particular industry or geographic location. For students, job candidates, business executives, historians and investors.

De nautico faenore en droit romain des Assurances sur la vie en droit français

De nautico faenore en droit romain des Assurances sur la vie en droit français

Autor: Edm Verdier-havart

Número de Páginas: 280

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