Playboy and the Making of the Good Life in Modern America
Autor: Elizabeth Fraterrigo
Número de Páginas: 308Launched by Hugh Hefner in 1953, Playboy promoted an image of the young, affluent, single male-the man about town ensconced in a plush bachelor pad, in constant pursuit of female companionship and a good time. Spectacularly successful, this high-gloss portrait of glamorous living and sexual adventure would eventually draw some one million readers each month. Exploring the world created in the pages of America's most widely read and influential men's magazine, Elizabeth Fraterrigo sets Playboy's history in the context of a society in transition. Sexual mores, gender roles, family life, notions of consumption and national purpose-all were in flux as Americans adjusted to the prosperity that followed World War II. Initially, Playboy promised only "entertainment for men," but Fraterrigo reveals that its vision of abundance, pleasure, and individual freedom soon placed the magazine at the center of mainstream debates about sex and freedom, politics and pleasure in postwar America. She shows that for Hugh Hefner, the "good life" meant the "playboy life," in which expensive goods and sexually available women were plentiful, obligations were few, and if one worked hard enough, one could...
